Best Practice for Maintenance
While the setup of the Marketo Measure JavaScript is covered during initial implementation, changes to your site or the team that manages it can result in disruptions in Marketo Measure tracking. We recommend that you confirm the Marketo Measure JavaScript is deployed correctly and comprehensively once a year. In addition, if your organization has any type of change protocol documentation for the website, ensure that there is a portion explaining that Marketo Measure JavaScript should be retained/added to all new pages.
Other reasons to that might trigger a review your JavaScript setup include…
- Turnover in your marketing team
- Changes and updates to your site structure
- Site migrations
- Changes to your domain
- Acquistion’s of other companies and their web properties
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