Migration from Tier 1-2 to Marketo Measure Ultimate migration-from-tier-to-marketo-measure-ultimate
This article outlines the migration process for users moving from the Tier 1 or 2 subscription to Marketo Measure Ultimate.
Data Collection data-collection
Web Traffic Data web-traffic-data
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No changes are required for JavaScript deployment.
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Enable domains in the new Ultimate instance.
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If needed, submit a ticket to migrate and reprocess historical web data.
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Ad integrations remain unchanged, but remember to reconnect them in Ultimate. Before doing so, ensure that you disconnect your Ad accounts in the Tier tenant.
Enterprise Data Connection enterprise-data-connection
Reimplement all source data connections in AEP, including CRM and Marketo Engage connections.
Data Transformation data-transformation
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Account-Based Marketing features, including lead-to-account matching and predictive engagement scores, are not available in Ultimate.
- You can, however, import your lead-to-account matching results through AEP and use them within the platform.
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In Ultimate, CRM historical stage transitions are inferred rather than directly read, as there is no direct CRM connection.
- We read opportunity records and timestamps and see the current stage, then infer the historical stages.
Reporting reporting
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Ultimate does not push data back to CRMs.
- If pushing data back to the CRM is desired, a custom ETL pipeline is required to extract data from Marketo Measure Snowflake to the CRM. You must set up a custom data model in your CRM.
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All Discover dashboards remain the same as in the Tiered solution, with the addition of Attribution AI dashboards.