Migration from Tier 1-2 to Marketo Measure Ultimate

Last update: November 7, 2024

This article outlines the migration process for users moving from the Tier 1 or 2 subscription to Marketo Measure Ultimate.

IMPORTANT
Remember to retain your existing Tier instance until the migration is complete.

Data Collection

Web Traffic Data

  • No changes are required for JavaScript deployment.

  • Enable domains in the new Ultimate instance.

  • If needed, submit a ticket to migrate and reprocess historical web data.

  • Ad integrations remain unchanged, but remember to reconnect them in Ultimate. Before doing so, ensure that you disconnect your Ad accounts in the Tier tenant.

NOTE
Historical ad cost data will not be imported. We will only import ad cost data moving forward after the Ad accounts are reconnected.

Enterprise Data Connection

Reimplement all source data connections in AEP, including CRM and Marketo Engage connections.

Data Transformation

  • Account-Based Marketing features, including lead-to-account matching and predictive engagement scores, are not available in Ultimate.

    • You can, however, import your lead-to-account matching results through AEP and use them within the platform.

  • In Ultimate, CRM historical stage transitions are inferred rather than directly read, as there is no direct CRM connection.

    • We read opportunity records and timestamps and see the current stage, then infer the historical stages.