Dashboard Components

KPI Tiles

  • Touchpoints: The total number of raw touchpoints generated.
    • Buyer Touchpoints and Buyer Attribution Touchpoints are attribution outcomes that are created by selecting specific touchpoints for credit. Not all touchpoints are selected as BTs and BATs.
  • People Touched: The total number of people who have any touchpoints.
  • Touchpoints per Person: Average number of touchpoints per person who have been touched.

Touchpoints and People Touched Over Time

The time series bar chart displays the number of touchpoints, People Touched, and touchpoints per person for each month, quarter, and year.

  • use the drill-down and up functionalities to categorize the data by Month, Quarter, or Year.
  • Hover over a bar or line to reveal detailed information.

Questions the chart answers:

  • How has the number of touchpoints and People Touched evolved over time?
  • How do the touchpoints per person compare from one quarter/month to the next?

Touchpoints/People Touched by Channel

Bar chart displaying touchpoints or People Touched segmented by Channel/Subchannel/Campaign.

  • use the drill-down and up functionalities to categorize the data by Subchannel and Campaign.
  • Hover over each bar to view the touchpoints or People Touched.

Questions the chart answers:

  • Which Channel/Subchannel/Campaign drove the most engagement?
  • How does the number of touchpoints compare to People Touched within a specific Channel/Subchannel/Campaign?

Filter Pane

This dashboard is equipped with the following settings and filters:

  • Date (based on Touchpoint Date)
  • Channel, Subchannel
  • Campaign
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