Buyer Attribution Touchpoint

The Buyer Attribution Touchpoint is a Marketo Measure custom entity to encapsulate the marketing’s influence on Opportunities.

Buyer Attribution Touchpoint Relationships

This diagram is a high-level visualization of the relationships between the Dynamics Stock entities and the Buyer Attribution Touchpoint.

Buyer Attribution Touchpoints

Schema NameStandard/CustomReadWrite
bizible2_AccountIdCustomxx
bizible2_Ad_Campaign_IdCustomxx
bizible2_Ad_Campaign_NameCustomxx
bizible2_Ad_ContentCustomxx
bizible2_Ad_Destination_URLCustomxx
bizible2_Ad_Group_IdCustomxx
bizible2_Ad_Group_NameCustomxx
bizible2_Ad_IdCustomxx
bizible2_Attribution_Custom_ModelCustomxx
bizible2_Attribution_Custom_Model_2Customxx
bizible2_Attribution_First_TouchCustomxx
bizible2_Attribution_Lead_Conversion_TouchCustomxx
bizible2_Attribution_U_ShapedCustomxx
bizible2_Attribution_W_ShapedCustomxx
bizible2_Bizible_Attribution_TouchpointIdCustomxx
bizible2_BrowserCustomxx
bizible2_CampaignIdCustomxx
bizible2_ContactIdCustomxx
bizible2_Count_Custom_ModelCustomxx
bizible2_Count_Custom_Model_2Customxx
bizible2_Count_First_TouchCustomxx
bizible2_Count_Lead_Creation_TouchCustomxx
bizible2_Count_U_ShapedCustomxx
bizible2_Count_W_ShapedCustomxx
bizible2_Form_URLCustomxx
bizible2_Form_URL_RawCustomxx
bizible2_Geo_CityCustomxx
bizible2_Geo_CountryCustomxx
bizible2_Geo_RegionCustomxx
bizible2_Keyword_IdCustomxx
bizible2_Keyword_MatchTypeCustomxx
bizible2_Keyword_TextCustomxx
bizible2_Landing_PageCustomxx
bizible2_Landing_Page_RawCustomxx
bizible2_Marketing_ChannelCustomxx
bizible2_Marketing_Channel_PathCustomxx
bizible2_MediumCustomxx
bizible2_NameCustomxx
bizible2_OpportunityIdCustomxx
bizible2_Placement_IdCustomxx
bizible2_Placement_NameCustomxx
bizible2_PlatformCustomxx
bizible2_Referrer_PageCustomxx
bizible2_Referrer_Page_RawCustomxx
bizible2_Revenue_Custom_ModelCustomxx
bizible2_Revenue_Custom_Model_2Customxx
bizible2_revenue_custom_model_2_BaseCustomxx
bizible2_revenue_custom_model_BaseCustomxx
bizible2_Revenue_First_TouchCustomxx
bizible2_revenue_first_touch_BaseCustomxx
bizible2_Revenue_Lead_Conversion_TouchCustomxx
bizible2_revenue_lead_conversion_BaseCustomxx
bizible2_Revenue_U_ShapedCustomxx
bizible2_revenue_u_shaped_BaseCustomxx
bizible2_Revenue_W_ShapedCustomxx
bizible2_revenue_w_shaped_BaseCustomxx
bizible2_Search_PhraseCustomxx
bizible2_SegmentCustomxx
bizible2_Site_IdCustomxx
bizible2_Site_NameCustomxx
bizible2_Touchpoint_DateCustomxx
bizible2_Touchpoint_PositionCustomxx
bizible2_Touchpoint_SourceCustomxx
bizible2_Touchpoint_TypeCustomxx
bizible2_UniqueIdCustomxx

Marketo Measure AB Tests

Schema NameStandard/CustomReadWrite
bizible2_Bizible_ABTestIdCustomxx
bizible2_BizibleIdCustomxx
bizible2_ContactIdCustomxx
bizible2_DateReportedCustomxx
bizible2_ExperimentCustomxx
bizible2_ExperimentIdCustomxx
bizible2_LeadIdCustomxx
bizible2_NameCustomxx
bizible2_OpportunityIdCustomxx
bizible2_UserIdCustomxx
bizible2_VariationCustomxx
bizible2_VariationIdCustomxx

Marketo Measure Events

Schema NameStandard/CustomReadWrite
bizible2_Bizible_EventIdCustomxx
bizible2_BizibleIdCustomxx
bizible2_ContactIdCustomxx
bizible2_DateReportedCustomxx
bizible2_EventNameCustomxx
bizible2_EventValueCustomxx
bizible2_LeadIdCustomxx
bizible2_NameCustomxx
bizible2_OpportunityIdCustomxx

Marketo Measure History

Schema NameStandard/CustomReadWrite
bizible2_Bizible_HistoryIdCustomxx
bizible2_Entity_TypeCustomxx
bizible2_EntityIdCustomxx
bizible2_EntityLogicalNameCustomxx
bizible2_NameCustomxx

Dynamics Standard Entities

This list provides the Dynamics Standard Entities that Marketo Measure interacts with, and the custom fields that we add to these entities.

Lead

Schema NameStandard/CustomReadWrite
leadidStandardx
emailaddress1Standardx
statecodeStandardx
statuscodeStandardx
createdonStandardx
modifiedonStandardx
contactidStandardx
qualifyingopportunityidStandardx
websiteurlStandardx
companynameStandardx
bizible2_AccountCustomxx
bizible2_BizibleIdCustomxx

Contact

Schema NameStandard/CustomReadWrite
contactidStandardx
emailaddress1Standardx
accountidStandardx
createdonStandardx
modifiedonStandardx
bizible2_BizibleIdCustomxx

Account

Schema NameStandard/CustomReadWrite
accountidStandardx
websiteurlStandardx
createdonStandardx
modifiedonStandardx
bizible2_Engagement_ScoreCustomxx

Opportunity

Schema NameStandard/CustomReadWrite
opportunityidStandardx
accountidStandardx
createdonStandardx
modifiedonStandardx
statecodeStandardx
statecodenameStandardx
salesstageStandardx
salesstagecodeStandardx
estimatedclosedateStandardx
actualvalueStandardx
bizible2_Bizible_Opportunity_AmountCustomxx
bizible2_bizible_opportunity_amount_BaseCustomxx

Campaign

Campaign “Create” permissions are also required, in addition to the read/write permissions below.

Schema NameStandard/CustomReadWrite
campaignidStandardx
typecodeStandardx
typecodenameStandardx
createdonStandardx
modifiedonStandardx
bizible2_Bizible_Attribution_SyncTypeCustomxx
bizible2_Marketing_Lists_SyncCustomxx
bizible2_UniqueIdCustomxx
bizible2_Touchpoint_End_DateCustomxx
bizible2_Touchpoint_Start_DateCustomxx

Campaign Response

Schema NameStandard/CustomReadWrite
activityidStandardx
activitytypecodeStandardx
activitytypecodenameStandardx
createdonStandardx
modifiedonStandardx
responsecodeStandardx
responsecodenameStandardx
customerStandardx
regardingobjectidStandardx
bizible2_Bizible_Touchpoint_DateCustomxx
bizible2_Touchpoint_Status_DateCustomxx
bizible2_Touchpoint_Status_ContactCustomxx
bizible2_Touchpoint_Status_LeadeCustomxx
bizible2_Touchpoint_Status_OpportunityCustomxx

List

Schema NameStandard/CustomReadWrite
listidStandardx
createdfromcodeStandardx
membertypeStandardx
createdonStandardx
modifiedonStandardx
bizible2_Bizible_Touchpoint_DateCustomxx

ListMember

Schema NameStandard/CustomReadWrite
listidStandardx
entityidStandardx
listmemberidStandardx
createdonStandardx
modifiedonStandardx

Phone Call

Schema NameStandard/CustomReadWrite
activityidStandardx
activitytypecodeStandardx
activitytypecodenameStandardx
createdonStandardx
modifiedonStandardx
customerStandardx
regardingobjectidStandardx
bizible2_Bizible_Touchpoint_DateCustomxx
bizible2_BizibleIdCustomxx

[] = V1 legacy customers only

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