Use Case Example

The diagram below illustrates an example of a Marketing Channel, Subchannel, and Content based on a web page with the following URL:

In this case, the Content the user is trying to access is the Intro Guide to B2B Marketing Attribution. Marketo Measure will analyze the URL leading to this Content using the Channel Rules set up in this org, and use them to “bucket” this lead into the Marketing Channel “Paid Social” and the Subchannel “LinkedIn”.

Further examples…

Marketing Channel (Medium)

  • PPC
  • Paid Social
  • Organic Social
  • Email
  • Events and Conferences
  • Organic Search/SEO
  • PR
  • Referral Programs

Subchannel (Touchpoint Source)

  • Google AdWords
  • BingAds
  • Facebook Ads
  • Adroll
  • Double-Click
  • Capterra
  • Drip Campaigns
  • LinkedIn Ads

Content (White-papers, Page URLs, Blog posts)

  • www.adobe.com/blog1
  • www.adobe.com/whitepaper
  • www.adobe.com/sign-up-now
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