Campaign Member
There are 5 fields and 1 Apex Trigger added with the package.
Touchpoint Status (Lead): This is a diagnostic field related to a feature that is not turned on out of the box. We use this to understand whether a Touchpoint was created against the related Lead record or if not, why.
Touchpoint Status (Contact): This is a diagnostic field related to a feature that is not turned on out of the box. We use this to understand whether a Touchpoint was created against the related Contact record or if not, why.
Touchpoint Status (Opportunity): This is a diagnostic field related to a feature that is not turned on out of the box. We use this to understand whether a Touchpoint was created against the related Opportunity record or if not, why.
Touchpoint Status Date: This is the date the diagnostic fields were populated.
Buyer Touchpoint Date: This is related to the Bulk Update Touchpoint date button from the Campaign object. When that is used, we apply the defined Touchpoint date to the Campaign Member.
OnCampaignMemberDelete: Out of the box, Salesforce doesn’t surface when Campaign Members are deleted which can cause issues with accurate attribution reporting. When a Campaign Member is deleted, this is triggered to inform Marketo Measure to remove Touchpoints related to that non-existent Campaign Member.
Lead
The Bizible Account field is used for our Lead to Account mapping for our ABM feature. We populate this field to create the look-up relationship between the two objects.
Account
This is used for our Lead to Account mapping for our ABM feature. We populate this field to create the look-up relationship between the two objects.
Opportunity
Marketo Measure Opportunity Amount: This field is used in the scenario where a custom amount field is used on the Opportunity. We map that custom field value to Marketo Measure Opportunity Amount using a workflow and then read this field for our Revenue attribution fields on the Buyer Attribution Touchpoint object.
Activity
BizibleID: This is for us to relate a touchpoint to activities for our activity attribution and calltracking metrics integration.
Buyer Touchpoint Date: This is a field that can be populated via a workflow to use as the date for activities attribution and will be populated for our calltrackingmetrics integration to know when the interaction occurred.
Marketo Measure
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