Campaign Member

There are 5 fields and 1 Apex Trigger added with the package.

Touchpoint Status (Lead): This is a diagnostic field related to a feature that is not turned on out of the box. We use this to understand whether a Touchpoint was created against the related Lead record or if not, why.

Touchpoint Status (Contact): This is a diagnostic field related to a feature that is not turned on out of the box. We use this to understand whether a Touchpoint was created against the related Contact record or if not, why.

Touchpoint Status (Opportunity): This is a diagnostic field related to a feature that is not turned on out of the box. We use this to understand whether a Touchpoint was created against the related Opportunity record or if not, why.

Touchpoint Status Date: This is the date the diagnostic fields were populated.

Buyer Touchpoint Date: This is related to the Bulk Update Touchpoint date button from the Campaign object. When that is used, we apply the defined Touchpoint date to the Campaign Member.

OnCampaignMemberDelete: Out of the box, Salesforce doesn’t surface when Campaign Members are deleted which can cause issues with accurate attribution reporting. When a Campaign Member is deleted, this is triggered to inform Marketo Measure to remove Touchpoints related to that non-existent Campaign Member.

Lead

The Bizible Account field is used for our Lead to Account mapping for our ABM feature. We populate this field to create the look-up relationship between the two objects.

Account

This is used for our Lead to Account mapping for our ABM feature. We populate this field to create the look-up relationship between the two objects.

Opportunity

Marketo Measure Opportunity Amount: This field is used in the scenario where a custom amount field is used on the Opportunity. We map that custom field value to Marketo Measure Opportunity Amount using a workflow and then read this field for our Revenue attribution fields on the Buyer Attribution Touchpoint object.

Activity

BizibleID: This is for us to relate a touchpoint to activities for our activity attribution and calltracking metrics integration.

Buyer Touchpoint Date: This is a field that can be populated via a workflow to use as the date for activities attribution and will be populated for our calltrackingmetrics integration to know when the interaction occurred.

Previous pageMarketo Measure Object and Field Taxonomy
Next pagePage Layout Instructions

Marketo Measure


Marketo Migration to the Adobe Admin Console - (Pre-Migration)

Experience Cloud Tech Sessions

Tuesday, Mar 4, 6:00 PM UTC

Join Adobe's Customer Experience and Identity Team to prepare for a smooth Marketo migration to the Adobe Admin Console. Learn key steps, best practices, and how to avoid roadblocks for a seamless transition.

Register

Marketo Migration to the Adobe Admin Console - (Post-Migration)

Experience Cloud Tech Sessions

Tuesday, Mar 11, 4:00 PM UTC

Migrated Marketo to the Adobe Admin Console? Join our webinar to master key features, best practices, and troubleshooting tips. Learn how to manage users,, settings, and more. register now!

Register