Integration Permissions Overview
- Topics:
- APIs
- Integration
This guide outlines the necessary permissions for seamless integration with Marketo Measure, ensuring each integration operates effectively and without issue.
Integration |
Data Type
| What We Track | Permission Requirements |
---|---|---|---|
Salesforce | B2B System Data |
Marketo Measure is tracking:
Touchpoints created and other data are written into custom bizible fields on Account, Campaign, CampaignMember, Case, Contact, Lead, and Opportunity. |
Salesforce Connected User Permissions (required) Marketo Measure Administrator Permission Set For Dedicated User: Allow SFDC admin to perform CRUD operations on marketo measure objects. Salesforce Standard Field Permissions Salesforce Custom Field Permissions |
Dynamics | B2B System Data |
Marketo Measure is tracking:
|
Marketo Measure User Permissions Security Roles Dynamics Standard Field Permissions Dynamics Custom Field Permissions |
Ad Platform Data |
We integrate with Facebook to:
Marketo Measure is tracking Accounts, Campaigns, Ad Groups, Ads, Filter IDs and URLs. |
Scopes
| |
Ad Platform Data B2B System Data (Lead Gen Form Data, including forms and submissions, which categorized as CRM Activity). | Marketo Measure is tracking LinkedIn Ads Campaigns, Creatives, and cost data, as well as Lead Gen Forms and responses. Based on data imported, we can generate LinkedIn touchpoints and associate lead form responses to leads for customers. |
Scopes Set up Page Admin Role -Page Admin Role Definitions: Page admin role, on the desired admin page Set up Paid Media Admin Role (look for Paid Media Admin) -Paid Media Admin Definitions: Paid Media Admin Roles | |
DoubleClick | Ad Platform Data | Marketo Measure is tracking Accounts, Advertisers, Campaigns, (custom) Landing Pages, Ads, Creatives, Placements, and Sites. |
|
AdWords | Ad Platform Data |
We integrate with AdWords to:
Marketo Measure is tracking Campaigns, Ad Groups, Creatives, Site Links, and Keywords. |
Scopes |
Bing | Ad Platform Data | Marketo Measure is tracking Accounts, Campaigns, Ad Groups, Creatives, and Keywords. |
Scopes |
Marketo Engage | B2B System Data |
The Marketo integration enables Marketo Measure to collect Marketo Activities, People, Programs, and Program Memberships. Additionally, Marketo Measure tracks Marketo cookies (Munchkin IDs) for the purposes of linking Marketo web activities to Marketo Measure lead touchpoints, as described here: As a result of the Marketo Measure integration with Marketo, the Marketo Measure Cookie Id is also now mapped and synced with the Marketo Munchkin Id. This helps close the gap to attribute the anonymous first touch to a web session rather than attributing both the FT and LC touches to a Marketo Activity. | The customer must create a dedicated Marketo Engage API User and supply the credentials to Marketo Measure. No additional permissions configuration is required. Learn more. |
Adobe Analytics | B2B System Data | The B2B Customer Attributes integration enables mutual users of Marketo Measure and Adobe Analytics to enrich their Adobe Analytics user profiles with valuable metadata derived from the Marketo Measure attribution engine and through its sync capability with CRMs (Microsoft Dynamics and Salesforce). Learn more. |
The customer must provide Marketo Measure with an Alias ID and FTP server credentials to a location that data will be uploaded to their Analytics instance. Take note of the following information, as you will need it for some of the later steps in the process:
|
Bizible Javascript | What data bizible.js collects. |
Marketo Measure
- Overview
- Introduction to Marketo Measure
- Marketo Measure Tracking
- Setting Up Tracking
- Best Practices for Implementing Marketo Measure JavaScript
- Adding Marketo Measure Script
- Adding Marketo Measure Script via Google Tag Manager
- Data Collected by JavaScript
- Adding Marketo Measure Script to Different Form Providers
- Adding Marketo Measure JavaScript to Pardot
- Adding Marketo Measure Script to Lightbox Forms
- Adding Marketo Measure Script to Sitecore Pages
- Adding Marketo Measure Script to Uberflip Forms
- Adding Marketo Measure to Act-On Forms
- Adding Marketo Measure to Hubspot
- Adding Marketo Measure to Marketo Landing Pages
- AJAX Form Handling
- Connecting Marketo Measure to Unbounce Script Manager
- IFrame Forms and Marketo Measure
- Excluding Marketo Measure from Specific Forms
- Marketo Measure Cookies
- Definition of Marketo Measure Web Sessions
- Best Practices for Testing
- Setting Up Tracking
- Configuration and Setup
- Getting Started with Marketo Measure
- Marketo Measure and Salesforce
- Marketo Measure Salesforce Package Installation and Set Up
- Salesforce Package Consolidation
- Connect Marketo Measure to Salesforce
- Best Practices for Marketo Measure CRM Package
- Marketo Measure Salesforce Objects
- Error Handling for CRM Exports
- How Marketo Measure and Salesforce Interact
- Marketo Measure Object and Field Taxonomy
- Marketo Measure Fields on Standard Salesforce Objects
- Page Layout Instructions
- Hiding Unnecessary Report Types
- Creating a Marketo Measure Profile
- Marketo Measure Permission Sets
- Recommended Salesforce Permissions for Marketo Measure Connected User
- Sandbox Testing
- Marketo Measure Insights (Canvas App)
- Channel Tracking and Setup
- API Connections
- Marketing Spend
- Advanced Marketo Measure Features
- Marketo Measure Discover UI
- Dashboards
- Discover Dashboard Basics
- New Discover Dashboard Guide
- Dashboard Data Visibility Policy
- Attributed Opportunity Dashboard
- Attributed Revenue Dashboard
- Engagement Dashboard
- Keyword ROI Dashboard
- Lead Velocity Dashboard
- Opportunity Velocity Dashboard
- Passport Dashboard
- Revenue Overview Dashboard
- ROI Dashboard
- Web Traffic Dashboard
- Dashboards
- Marketo Measure and Adobe
- Marketo Measure and Dynamics
- Marketo Measure and Marketo
- Marketo Measure Salesforce Reporting
- Marketo Measure Data Warehouse
- BI Report Templates
- Security and Compliance
- Marketo Measure Ultimate
- Miscellaneous
- Other Related Resources
- Marketo Measure Maintenance
- Marketo Measure Resource List
- Call Tracking Integration
- Difference between a Google Analytics Conversion and a Buyer Touchpoint
- Email Tracking Parameter
- Granting Salesforce Access to Marketo Measure Support
- Privacy Request
- Remove Marketo Measure Tracking Parameters from the Landing Page URL in Google Analytics
- Transitioning to Marketo Measure from Full Circle
- Other Related Resources
- Release Notes
Marketo Migration to the Adobe Admin Console - (Pre-Migration)
Experience Cloud Tech Sessions
Tuesday, Mar 4, 6:00 PM UTC
Join Adobe's Customer Experience and Identity Team to prepare for a smooth Marketo migration to the Adobe Admin Console. Learn key steps, best practices, and how to avoid roadblocks for a seamless transition.
RegisterMarketo Migration to the Adobe Admin Console - (Post-Migration)
Experience Cloud Tech Sessions
Tuesday, Mar 11, 4:00 PM UTC
Migrated Marketo to the Adobe Admin Console? Join our webinar to master key features, best practices, and troubleshooting tips. Learn how to manage users,, settings, and more. register now!
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