Below is a list of errors that you may receive via in-app notification or email. If you receive any of these, follow the respective troubleshooting steps. If these steps do not resolve the issue, contact Marketo Support.
To see the full notification message in Marketo Measure, click View All at the bottom of the Notifications tab.
Error Code
Notification Example
Description
Troubleshooting Steps
API_DISABLED
Error occurred during Crm Import : API_DISABLED : API calls have been disabled for this user
The API permission has been disabled for the Marketo Measure user.
You may also adjust the CRM credits Marketo Measure uses following the below steps:
Navigate to Settings > CRM > General
Update the Daily CRM API Limit
Note: Default is 100,000
CANNOT_EXECUTE_FLOW_TRIGGER
Error occurred during Crm Export: CANNOT_EXECUTE_FLOW_TRIGGER : Entity type 'Contact' Give your Salesforce admin these details. Limit Exceeded You or your organization has exceeded the maximum limit for this feature. Error ID: 123456
The record cannot be saved because it does not meet a trigger flow rule that is set up in the Salesforce org.
Review the full details of the notification message and review the flow triggers in the Salesforce org. Salesforce documentation on flow triggers can be found here.
CANNOT_INSERT_UPDATE_ACTIVATE_ENTITY
Error occurred during Crm Export: CANNOT_INSERT_UPDATE_ACTIVATE_ENTITY : Entity type 'Lead': CRM ErrorCode: CANNOT_INSERT_UPDATE_ACTIVATE_ENTITY, CRM ErrorMessage: System.LimitException: Apex CPU time limit exceeded, RecordId: 0123456
Error occurred during Crm Export: CANNOT_INSERT_UPDATE_ACTIVATE_ENTITY : Entity type 'Account': CRM ErrorCode: CANNOT_INSERT_UPDATE_ACTIVATE_ENTITY, CRM ErrorMessage: entity type cannot be updated: Account, RecordId: 0123456
Triggers are preventing update or inserting an object.
OR
Missing permissions on the object.
Review trigger code causing the insert/update to fail. See the following Salesforce documentation fore more details on triggers:
Error occurred during Crm Export: DUPLICATES_DETECTED : Entity type 'Contact': CRM ErrorCode: DUPLICATES_DETECTED, CRM ErrorMessage: You're creating a duplicate record. We recommend you use an existing record instead., RecordId: 0123456
The record being imported to the Salesforce Org already exists.
Error occurred during Crm Export: DUPLICATE_VALUE : Entity type 'Lead': CRM ErrorCode: DUPLICATE_VALUE, CRM ErrorMessage: duplicate value found: Email_Unique__c duplicates value on record with id: 123, RecordId: 456
The field being imported to the Salesforce Org does not allow duplicate values.
Error occurred during Crm Export: ENTITY_IS_LOCKED : Entity type 'Account': CRM ErrorCode: ENTITY_IS_LOCKED, CRM ErrorMessage: This record is locked. If you need to edit it, contact your admin., RecordId: 0123456
When a record is in an approval process and a user who is not the current approver or system administrator tries to edit the record.
Resolve the pending approval process for that record in the Salesforce org.
Error occurred during Crm Export: FIELD_FILTER_VALIDATION_EXCEPTION : Entity type 'Lead': CRM ErrorCode: FIELD_FILTER_VALIDATION_EXCEPTION, Field(s): User__C, CRM ErrorMessage: Value does not exist or does not match filter criteria. Please select a user with the role "Account Executive, Inside Sales"; RecordId: 0123456
Modified record no longer satisfies lookup filters defined on the object.
Check for filters on the object Marketo Measure is trying to modify. See this Salesforce article to learn how to check for filters on an object.
FIELD_INTEGRITY_EXCEPTION
Error occurred during Crm Export: FIELD_INTEGRITY_EXCEPTION : Entity type 'Lead': CRM ErrorCode: FIELD_INTEGRITY_EXCEPTION, Field(s): Country, CRM ErrorMessage: There's a problem with this country, even though it may appear correct. Please select a country/territory from the list of valid countries.: Country, RecordId: 0123456
The expected type of the record does not match up.
The most common case of this is not following State/Country naming standards set in the Salesforce Org because the State/Country fields have been standardized to only accept certain pick-list values. To address this issue, you can:
Update the record to follow the organization's accepted values for that field. Contact your SFDC administrator to get the list of accepted values.
Error occurred during Crm Export: INACTIVE_OWNER_OR_USER : Entity type 'Contact': CRM ErrorCode: INACTIVE_OWNER_OR_USER, CRM ErrorMessage: operation performed with inactive user [1234] as owner of contact, RecordId: 0123456
Marketo Measure is missing the "Update Records with Inactive Owners" permission.
Error occurred during Crm Export: INSUFFICIENT_ACCESS_OR_READONLY : Entity type 'Account': CRM ErrorCode: INSUFFICIENT_ACCESS_OR_READONLY, CRM ErrorMessage: insufficient access rights on object id: [123], RecordId: 456
Marketo Measure is missing permissions on an object/ field or the object is read only.
Refer to the following Experience League article for guidance on the permissions Marketo Measure requires.
INVALID_ADOBE_ANALYTICS_CONFIGURATION
Error occurred during Adobe Analytics Export: INVALID_ADOBE_ANALYTICS_CONFIGURATION : Error: Upload not allowed. Confirm the datasource schema before upload. Datasource Id:1234
The Adobe Analytics integration is not configured correctly.
Refer to the following help articles to ensure correct configuration:
Error occurred during Ad Import: INVALID_CURRENCY_ISO_CODE: Currency XXX is not supported by Marketo Measure.
Error occurred during Ad Import: INVALID_CURRENCY_ISO_CODE : Currency XXX on Account for 1234 is not supported by Marketo Measure.
An unsupported currency was encountered.
In the source system indicated in the notification (Ad, Crm, Marketo) ensures the currency associated to the record has a supported & valid currency. Supported currencies are derived from ISO currency standards.
MISSING_BIZIBLE_CUSTOM_FIELDS_PERMISSIONS
Error occurred during Crm Export: MISSING_BIZIBLE_CUSTOM_FIELDS_PERMISSIONS : Entity type 'Campaign': CRM ErrorCode: INVALID_FIELD_FOR_INSERT_UPDATE, Field(s): bizible2__UniqueId__c, CRM ErrorMessage: Unable to create/update fields: bizible2__UniqueId__c. Please check the security settings of this field and verify that it is read/write for your profile or permission set.
Marketo Measure is missing permissions on bizible fields.
We require read and write permissions on all fields prefixed with "bizible2__". A full list of these fields can be found in this article.
MISSING_CONVERTED_LEAD_PERMISSION
Error occurred during Crm Export: MISSING_CONVERTED_LEAD_PERMISSION
Marketo Measure is missing the View/Edit Converted Leads permission
Error occurred during Crm Export: MISSING_OBJECT_WRITE_PERMISSION : Entity type 'bizible2_Bizible_Attribution_Touchpoint': CRM ErrorCode: MISSING_PERMISSION
Marketo Measure is missing write permissions to a required object.
MISSING_RECORD_OBJECT_PERMISSIONS
Error occurred during Crm Export: MISSING_RECORD_OBJECT_PERMISSIONS : Entity type 'bizible2__Bizible_Touchpoint__c': CRM ErrorCode: INSUFFICIENT_ACCESS_ON_CROSS_REFERENCE_ENTITY, Field(s): Account, CRM ErrorMessage: insufficient access rights on cross-reference id: 0123456
Marketo Measure is missing permissions.
There are several reasons for this error that are specific to the Salesforce org. Below are a few common troubleshooting steps that can resolve the issue:
Error occurred during Crm Import: NULL_EMPTY_CURRENCY_ISO_CODE: Currency ISO code is NULL or Empty when MultiCurrency is enabled for RecordId 1234
Currency must be a supported ISO currency code.
In the source system indicated in the notification (Ad, Crm, Marketo) ensures the currency associated to the record has a supported & valid currency. Supported currencies are derived from ISO currency standards.
OPERATION_TOO_LARGE
Error occurred during Crm Import: OPERATION_TOO_LARGE : We require the 'View All Data' permission to query activities successfully.
CRM settings are not allowing Marketo Measure to query a large enough set of data
Grant Marketo Measure 'View All Data' permissions on the designated object.
Error occurred during Crm Export: RECORD_NONCOMPLIANT_WITH_VALIDATION_RULES : Entity type 'Lead': CRM ErrorCode: FIELD_CUSTOM_VALIDATION_EXCEPTION, Field(s): Lead_Status_Reason__c, CRM ErrorMessage: You must select the Lead Status Reason, RecordId: 0123456
The record being updated does not meet a validation rule set in the Salesforce org.
Error occurred during Crm Export: RESTRICT_PICKLIST_VALUES_ENABLED : Entity type 'Campaign': CRM ErrorCode: INVALID_OR_NULL_FOR_RESTRICTED_PICKLIST, Field(s): Areas_of_Interest__c, CRM ErrorMessage: bad value for restricted picklist field: Unknown
When 'Restrict picklist to the values defined in the value set' is enabled in the picklist field's setup or the value being inserted into the field is not available in the object's record type.
Disable the restrict picklist setting in the Salesforce Org.
