Error Notifications

Last update: March 19, 2024

Topics:
Fundamentals

Below is a list of errors that you may receive via in-app notification or email. If you receive any of these, follow the respective troubleshooting steps. If these steps do not resolve the issue, contact Marketo Support.

To see the full notification message in Marketo Measure, click View All at the bottom of the Notifications tab.

Error Code	Notification Example	Description	Troubleshooting Steps
API_DISABLED	Error occurred during Crm Import : API_DISABLED : API calls have been disabled for this user	The API permission has been disabled for the Marketo Measure user.	Refer to the following Salesforce documentation on how to enable API access.
API_LIMIT_EXCEEDED	Error occurred during Crm Export : PI_LIMIT_EXCEEDED	The CRM's API limit has been exceeded (24 hrs).	Refer to the following documentation for your CRM for assistance adjusting API credit allocations: Dynamics Salesforce You may also adjust the CRM credits Marketo Measure uses following the below steps: Navigate to Settings > CRM > General Update the Daily CRM API Limit Note: Default is 100,000
CANNOT_EXECUTE_FLOW_TRIGGER	Error occurred during Crm Export: CANNOT_EXECUTE_FLOW_TRIGGER : Entity type 'Contact' Give your Salesforce admin these details. Limit Exceeded You or your organization has exceeded the maximum limit for this feature. Error ID: 123456	The record cannot be saved because it does not meet a trigger flow rule that is set up in the Salesforce org.	Review the full details of the notification message and review the flow triggers in the Salesforce org. Salesforce documentation on flow triggers can be found here.
CANNOT_INSERT_UPDATE_ACTIVATE_ENTITY	Error occurred during Crm Export: CANNOT_INSERT_UPDATE_ACTIVATE_ENTITY : Entity type 'Lead': CRM ErrorCode: CANNOT_INSERT_UPDATE_ACTIVATE_ENTITY, CRM ErrorMessage: System.LimitException: Apex CPU time limit exceeded, RecordId: 0123456 Error occurred during Crm Export: CANNOT_INSERT_UPDATE_ACTIVATE_ENTITY : Entity type 'Account': CRM ErrorCode: CANNOT_INSERT_UPDATE_ACTIVATE_ENTITY, CRM ErrorMessage: entity type cannot be updated: Account, RecordId: 0123456	Triggers are preventing update or inserting an object. OR Missing permissions on the object.	Review trigger code causing the insert/update to fail. See the following Salesforce documentation fore more details on triggers: Apex triggers Flow triggers Provide all necessary permissions to the Marketo Measure user.
DUPLICATES_DETECTED	Error occurred during Crm Export: DUPLICATES_DETECTED : Entity type 'Contact': CRM ErrorCode: DUPLICATES_DETECTED, CRM ErrorMessage: You're creating a duplicate record. We recommend you use an existing record instead., RecordId: 0123456	The record being imported to the Salesforce Org already exists.	Disable the "Duplicate Rule" setting to allow for duplicates. Exclude the Marketo Measure dedicated user from custom validation rules.
DUPLICATE_VALUE	Error occurred during Crm Export: DUPLICATE_VALUE : Entity type 'Lead': CRM ErrorCode: DUPLICATE_VALUE, CRM ErrorMessage: duplicate value found: Email_Unique__c duplicates value on record with id: 123, RecordId: 456	The field being imported to the Salesforce Org does not allow duplicate values.	Uncheck the "Unique Checkbox" in Salesforce. Exclude the Marketo Measure dedicated user from custom validation rules.
ENTITY_IS_LOCKED	Error occurred during Crm Export: ENTITY_IS_LOCKED : Entity type 'Account': CRM ErrorCode: ENTITY_IS_LOCKED, CRM ErrorMessage: This record is locked. If you need to edit it, contact your admin., RecordId: 0123456	When a record is in an approval process and a user who is not the current approver or system administrator tries to edit the record.	Resolve the pending approval process for that record in the Salesforce org. Exclude the Marketo Measure dedicated user from custom validation rules.
FIELD_FILTER_VALIDATION_EXCEPTION	Error occurred during Crm Export: FIELD_FILTER_VALIDATION_EXCEPTION : Entity type 'Lead': CRM ErrorCode: FIELD_FILTER_VALIDATION_EXCEPTION, Field(s): User__C, CRM ErrorMessage: Value does not exist or does not match filter criteria. Please select a user with the role "Account Executive, Inside Sales"; RecordId: 0123456	Modified record no longer satisfies lookup filters defined on the object.	Check for filters on the object Marketo Measure is trying to modify. See this Salesforce article to learn how to check for filters on an object.
FIELD_INTEGRITY_EXCEPTION	Error occurred during Crm Export: FIELD_INTEGRITY_EXCEPTION : Entity type 'Lead': CRM ErrorCode: FIELD_INTEGRITY_EXCEPTION, Field(s): Country, CRM ErrorMessage: There's a problem with this country, even though it may appear correct. Please select a country/territory from the list of valid countries.: Country, RecordId: 0123456	The expected type of the record does not match up.	The most common case of this is not following State/Country naming standards set in the Salesforce Org because the State/Country fields have been standardized to only accept certain pick-list values. To address this issue, you can: Update the record to follow the organization's accepted values for that field. Contact your SFDC administrator to get the list of accepted values. Disable the State/Country picklists.
INACTIVE_OWNER_OR_USER	Error occurred during Crm Export: INACTIVE_OWNER_OR_USER : Entity type 'Contact': CRM ErrorCode: INACTIVE_OWNER_OR_USER, CRM ErrorMessage: operation performed with inactive user [1234] as owner of contact, RecordId: 0123456	Marketo Measure is missing the "Update Records with Inactive Owners" permission.	Grant Marketo Measure the "Update Records with Inactive Owners" permission.
INSUFFICIENT_ACCESS_OR_READONLY	Error occurred during Crm Export: INSUFFICIENT_ACCESS_OR_READONLY : Entity type 'Account': CRM ErrorCode: INSUFFICIENT_ACCESS_OR_READONLY, CRM ErrorMessage: insufficient access rights on object id: [123], RecordId: 456	Marketo Measure is missing permissions on an object/ field or the object is read only.	Refer to the following Experience League article for guidance on the permissions Marketo Measure requires.
INVALID_ADOBE_ANALYTICS_CONFIGURATION	Error occurred during Adobe Analytics Export: INVALID_ADOBE_ANALYTICS_CONFIGURATION : Error: Upload not allowed. Confirm the datasource schema before upload. Datasource Id:1234	The Adobe Analytics integration is not configured correctly.	Refer to the following help articles to ensure correct configuration: Marketo Measure Integrations with Adobe Analytics Create a Customer Attribute source and upload the data file
INVALID_CURRENCY_ISO_CODE	Error occurred during Ad Import: INVALID_CURRENCY_ISO_CODE: Currency XXX is not supported by Marketo Measure. Error occurred during Ad Import: INVALID_CURRENCY_ISO_CODE : Currency XXX on Account for 1234 is not supported by Marketo Measure.	An unsupported currency was encountered.	In the source system indicated in the notification (Ad, Crm, Marketo) ensures the currency associated to the record has a supported & valid currency. Supported currencies are derived from ISO currency standards.
MISSING_BIZIBLE_CUSTOM_FIELDS_PERMISSIONS	Error occurred during Crm Export: MISSING_BIZIBLE_CUSTOM_FIELDS_PERMISSIONS : Entity type 'Campaign': CRM ErrorCode: INVALID_FIELD_FOR_INSERT_UPDATE, Field(s): bizible2__UniqueId__c, CRM ErrorMessage: Unable to create/update fields: bizible2__UniqueId__c. Please check the security settings of this field and verify that it is read/write for your profile or permission set.	Marketo Measure is missing permissions on bizible fields.	We require read and write permissions on all fields prefixed with "bizible2__". A full list of these fields can be found in this article.
MISSING_CONVERTED_LEAD_PERMISSION	Error occurred during Crm Export: MISSING_CONVERTED_LEAD_PERMISSION	Marketo Measure is missing the View/Edit Converted Leads permission	Refer to the following Experience League document for assistance with enabling this permission in your CRM Enabling the Permission to Edit Converted Leads
MISSING_FIELD_READ_PERMISSION	Error occurred during Crm Import: MISSING_FIELD_READ_PERMISSION : Entity type 'Event': INVALID_FIELD: SystemModstamp,IsDeleted,WhoId,bizible2__Bizible_Touchpoint_Date__c	Marketo Measure is missing read permissions to a required field.	Refer to the following help articles for guidance on the permissions Marketo Measure requires: Dynamics Salesforce
MISSING_ISREPLICATEABLE_PERMISSION	Error occurred during Crm Import: MISSING_ISREPLICATEABLE_PERMISSION : We are missing IsReplicateable permission on Campaign	This permission is required on Salesforce objects for us to keep your Marketo Measure and Salesforce in sync.	Contact Salesforce support for assistance setting the replicateable permission on objects.
MISSING_OBJECT_READ_PERMISSION	Error occurred during Crm Import: MISSING_OBJECT_READ_PERMISSION : Entity type Campaign': CRM ErrorCode: MISSING_PERMISSION	Marketo Measure is missing read permissions to a required object.	Refer to the following help articles for guidance on the permissions Marketo Measure requires: Dynamics Salesforce
MISSING_OBJECT_WRITE_PERMISSION	Error occurred during Crm Export: MISSING_OBJECT_WRITE_PERMISSION : Entity type 'bizible2_Bizible_Attribution_Touchpoint': CRM ErrorCode: MISSING_PERMISSION	Marketo Measure is missing write permissions to a required object.
MISSING_RECORD_OBJECT_PERMISSIONS	Error occurred during Crm Export: MISSING_RECORD_OBJECT_PERMISSIONS : Entity type 'bizible2__Bizible_Touchpoint__c': CRM ErrorCode: INSUFFICIENT_ACCESS_ON_CROSS_REFERENCE_ENTITY, Field(s): Account, CRM ErrorMessage: insufficient access rights on cross-reference id: 0123456	Marketo Measure is missing permissions.	There are several reasons for this error that are specific to the Salesforce org. Below are a few common troubleshooting steps that can resolve the issue: Review all permissions we require for each object and field. Exclude the Marketo Measure dedicated user from custom validation rules. Grant Marketo Measure "Modify All" permissions.
NULL_EMPTY_CURRENCY_ISO_CODE	Error occurred during Crm Import: NULL_EMPTY_CURRENCY_ISO_CODE: Currency ISO code is NULL or Empty when MultiCurrency is enabled for RecordId 1234	Currency must be a supported ISO currency code.	In the source system indicated in the notification (Ad, Crm, Marketo) ensures the currency associated to the record has a supported & valid currency. Supported currencies are derived from ISO currency standards.
OPERATION_TOO_LARGE	Error occurred during Crm Import: OPERATION_TOO_LARGE : We require the 'View All Data' permission to query activities successfully.	CRM settings are not allowing Marketo Measure to query a large enough set of data	Grant Marketo Measure 'View All Data' permissions on the designated object. More info on the 'View All Data' permission can be found here.
RECORD_NONCOMPLIANT_WITH_VALIDATION_RULES	Error occurred during Crm Export: RECORD_NONCOMPLIANT_WITH_VALIDATION_RULES : Entity type 'Lead': CRM ErrorCode: FIELD_CUSTOM_VALIDATION_EXCEPTION, Field(s): Lead_Status_Reason__c, CRM ErrorMessage: You must select the Lead Status Reason, RecordId: 0123456	The record being updated does not meet a validation rule set in the Salesforce org.	Exclude the Marketo Measure dedicated user from custom validation rules. Update your validation rules.
RESTRICT_PICKLIST_VALUES_ENABLED	Error occurred during Crm Export: RESTRICT_PICKLIST_VALUES_ENABLED : Entity type 'Campaign': CRM ErrorCode: INVALID_OR_NULL_FOR_RESTRICTED_PICKLIST, Field(s): Areas_of_Interest__c, CRM ErrorMessage: bad value for restricted picklist field: Unknown	When 'Restrict picklist to the values defined in the value set' is enabled in the picklist field's setup or the value being inserted into the field is not available in the object's record type.	Disable the restrict picklist setting in the Salesforce Org. Exclude the Marketo Measure dedicated user from custom validation rules.
REQUIRED_FIELD_MISSING	Error occurred during Crm Export: MISSING_REQUIRED_FIELD : Entity type 'Lead': CRM ErrorCode: REQUIRED_FIELD_MISSING, Field(s): Product_Type__c, CRM ErrorMessage: Required fields are missing: [Product_Type__c], RecordId: 0123456	When a validation rule specifies require fields on objects.	Exclude the Marketo Measure dedicated user from custom validation rules.
UNKNOWN_EXCEPTION	Error occurred during Crm Export: UNKNOWN_EXCEPTION : Entity type 'Contact': CRM ErrorCode: UNKNOWN_EXCEPTION, CRM ErrorMessage: portal users cannot own partner accounts, RecordId: 0123456	An unhandled exception occurred in Salesforce.	If the issue persists, file a case with Salesforce and copy the numeric values in the error message.
UNSUPPORTED_CRM_PACKAGE_VERSION	Error occurred during Crm Import: UNSUPPORTED_CRM_PACKAGE_VERSION : Update your crm package	The current package detected is no longer supported.	Upgrade your package to the most recent version: Best Practices Dynamics Salesforce