Attribute Descriptions
When you create a B2B Customer Attribute Connection, Marketo Measure automatically creates a standard set of B2B Customer Attributes for you. These attributes are described in the table below.
In addition to those listed below, you can also upload any attributes attached to the account object in your CRM. If more than one account is tied to the given user, Marketo Measure populates all matching account attribute values in a semicolon-delimited list.
A note about attribute limits
The attributes surfaced via this integration count against your contractual attribute limits in Adobe Analytics and Adobe Target. Only attributes that are surfaced via an Attribute Subscription (step 5 in Configuring the Integration) count against your limit for the subscribed application.
FAQs
How do I change the set of attributes that I want to share via this integration?
For an attribute shared by Marketo Measure to your Adobe IMS Org via this integration to be visible and used in Adobe Analytics, it must be surfaced via an Attribute Subscription configured in the Core Services Console. Therefore, if you want to remove an attribute so that it no longer appears in Adobe Analytics, you can achieve this simply by deleting the attribute subscription.
You can also delete the B2B Customer Attribute connection in Marketo Measure and re-create it with the attribute you no longer wish to share excluded from the connection configuration. Similarly, to add attributes to the integration, you must delete the existing connection and create a new one with the desired attributes added to the configuration.
Given the above, it’s highly recommended that when configuring the attribute connection for the first time, be as inclusive as possible when selecting attributes.
What are some example use cases for this integration?
- Account-Based Traffic Metrics: Using the account name attribute, you can create segments of one or more target accounts in Adobe Analytics and analyze site traffic metrics for just the subset of traffic originating from target accounts.
- Content Analytics: Use the revenue metric to analyze which site content is most engaging to customers who ultimately purchase your product or service, or those who reach a specific funnel stage of interest.
- Live-deal support: Arm your sales team with actionable insight by analyzing site behavior for users associated with a specific open opportunity in your CRM.
Marketo Measure
- Overview
- Introduction to Marketo Measure
- Marketo Measure Tracking
- Configuration and Setup
- Channel Tracking and Setup
- API Connections
- Marketing Spend
- Advanced Marketo Measure Features
- Marketo Measure Discover UI
- Marketo Measure and Adobe
- Marketo Measure and Dynamics
- Marketo Measure and Marketo
- Marketo Measure Salesforce Reporting
- Marketo Measure Data Warehouse
- BI Report Templates
- Security and Compliance
- Marketo Measure Ultimate
- Miscellaneous
- Release Notes