Keyword ROI Dashboard

Last update: January 14, 2025

The Keyword ROI Dashboard provides detailed insights into the performance of Paid Search campaigns. It delivers a comprehensive analysis of keyword-level costs, attributed revenue, and the new leads and opportunities generated, ensuring a clear understanding of keyword ROI.

Questions the dashboard answers:

  • What is the ROI for each keyword in Google Adwords, Linkedin, and Bing Ads?
  • How do costs and attributed revenue break down by individual keywords?
  • How many leads and opportunities were created from each keyword?

Dashboard Components

Keyword ROI Summary Table

Table displaying attributed revenue, costs, and ROI segmented by individual keywords for a detailed breakdown.

Drill down into specific keywords to view the opportunities influenced by each.

Columns:

  • Keyword
  • Campaign
  • Ad Account ID
  • Ad Account Name
  • Ad Group ID
  • Ad Group Name
  • Cost: Total costs from connected data sources.
  • Attributed Revenue: The total revenue contribution, based on the chosen attribution model, from Opportunities with touchpoints that closed within the filtered date period
  • Realized Attributed Revenue: The total revenue contribution, based on the chosen attribution model, from Opportunities with touchpoints within the filtered date period, regardless of when they were closed.
  • Unrealized Attributed Pipeline Revenue: Pipeline revenue linked to touchpoints (Open Opportunities) created within the filtered date period.
  • Simple ROI: Attributed revenue divided by costs in the filtered date period.
  • Realized ROI: Realized attributed revenue divided by costs in the filtered date period.