Keyword ROI Dashboard keyword-roi-dashboard
The Keyword ROI Dashboard provides detailed insights into the performance of Paid Search campaigns. It delivers a comprehensive analysis of keyword-level costs, attributed revenue, and the new leads and opportunities generated, ensuring a clear understanding of keyword ROI.
Questions the dashboard answers:
- What is the ROI for each keyword in Google Adwords, Linkedin, and Bing Ads?
- How do costs and attributed revenue break down by individual keywords?
- How many leads and opportunities were created from each keyword?
Dashboard Components dashboard-components
Keyword ROI Summary Table keyword-roi-summary-table
Table displaying attributed revenue, costs, and ROI segmented by individual keywords for a detailed breakdown.
Drill down into specific keywords to view the opportunities influenced by each.
Columns:
- Keyword
- Campaign
- Ad Account ID (Coming soon)
- Ad Account Name (Coming soon)
- Ad Group ID (Coming soon)
- Ad Group Name (Coming soon)
- Cost: Total costs from connected data sources.
- Attributed Revenue: The total revenue contribution, based on the chosen attribution model, from Opportunities with touchpoints that closed within the filtered date period
- Realized Attributed Revenue: The total revenue contribution, based on the chosen attribution model, from Opportunities with touchpoints within the filtered date period, regardless of when they were closed.
- Unrealized Attributed Pipeline Revenue: Pipeline revenue linked to touchpoints (Open Opportunities) created within the filtered date period.
- Simple ROI: Attributed revenue divided by costs in the filtered date period.
- Realized ROI: Realized attributed revenue divided by costs in the filtered date period.
Leads & Opportunities by Keyword Table leads-and-opportunities-by-keyword-table
Table displaying new leads, opportunities, and associated costs segmented by individual keywords for a detailed breakdown.
Drill down into specific keywords to view the opportunities influenced by each.
Columns:
- Keyword
- Campaign
- Ad Account ID (Coming soon)
- Ad Account Name (Coming soon)
- Ad Group ID (Coming soon)
- Ad Group Name (Coming soon)
- Cost
- New Leads: Total number of new Leads generated, including both touched and untouched Leads.
- Cost per New Lead: The average cost per new Lead, derived from the total cost divided by the total number of new Leads.
- New Opportunities: Total number of new Opportunities generated, including both touched and untouched Opportunities.
- Cost per New Opportunity: The average cost per new Opportunity, derived from the total cost divided by the total number of new Opportunities.
Filter Pane filter-pane
This dashboard is equipped with the following settings and filters:
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Date
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Based on:
- Created Date: News Leads, new Opportunities
- Cost incurred date: cost
- Closed date: attributed revenue (simple ROI), deals
- Touchpoint date: touchpoints from realized attributed revenue (realized ROI)
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Attribution Model
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Keyword
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Campaign