Leads & Opportunities by Keyword Table

Table displaying new leads, opportunities, and associated costs segmented by individual keywords for a detailed breakdown.

Drill down into specific keywords to view the opportunities influenced by each.

Columns:

  • Keyword
  • Campaign
  • Ad Account ID
  • Ad Account Name
  • Ad Group ID
  • Ad Group Name
  • Cost
  • New Leads: Total number of new Leads generated, including both touched and untouched Leads.
  • Cost per New Lead: The average cost per new Lead, derived from the total cost divided by the total number of new Leads.
  • New Opportunities: Total number of new Opportunities generated, including both touched and untouched Opportunities.
  • Cost per New Opportunity: The average cost per new Opportunity, derived from the total cost divided by the total number of new Opportunities.

Filter Pane

This dashboard is equipped with the following settings and filters:

  • Date

    • Based on:

      • Created Date: News Leads, new Opportunities
      • Cost incurred date: cost
      • Closed date: attributed revenue (simple ROI), deals
      • Touchpoint date: touchpoints from realized attributed revenue (realized ROI)
  • Attribution Model

  • Keyword

  • Campaign

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