Connecting the Account
Enabling Autotagging
Once you’ve enabled the integration, Marketo Measure will start downloading ad level cost into the Marketo Measure Marketing ROI Dashboard.
For the integration to properly work, you must enable auto-tagging on your Facebook account. This will allow our system to add a _bf parameter across all ad links. This process will add the new parameter on top of any other tracking parameters you’ve already added to your Facebook ads.
Field Mapping
FAQ
Q: What Facebook Ads are supported by Marketo Measure?
A: Carousel, Single Image. Not Video, Slideshow or Collection at this time.
Q: What is social proof?
A: Social proof is visible engagement such as likes, clicks, comments, and shares.
Q: What happens when Marketo Measure tags the Ad?
A: Facebook does not allow ads to be edited so Marketo Measure needs to delete the creative, which contains the Destination URL, and then re-create the ad with the new parameters.
Q: Why does Marketo Measure update all Facebook Ads?
A: The Marketo Measure process is to tag all ads in case they are re-activated.
Q: What permission does the connected user need?
A: ads_management, email
Q: How long can it take to import spend data?
A: 1 hour
Q: How long can it take to import ad data?
A: 4 hours
Marketo Measure
- Overview
- Introduction to Marketo Measure
- Marketo Measure Tracking
- Configuration and Setup
- Channel Tracking and Setup
- API Connections
- Marketing Spend
- Advanced Marketo Measure Features
- Marketo Measure Discover UI
- Marketo Measure and Adobe
- Marketo Measure and Dynamics
- Marketo Measure and Marketo
- Marketo Measure Salesforce Reporting
- Marketo Measure Data Warehouse
- BI Report Templates
- Security and Compliance
- Marketo Measure Ultimate
- Miscellaneous
- Release Notes