Connecting the Account

Enabling Autotagging

NOTE
If you enable auto-tagging, we’ll reset the conversion history and social proof of all of the ads that we tag. We highly recommend exporting this data as a CSV before you enable auto-tagging.

Once you’ve enabled the integration, Marketo Measure will start downloading ad level cost into the Marketo Measure Marketing ROI Dashboard.

For the integration to properly work, you must enable auto-tagging on your Facebook account. This will allow our system to add a _bf parameter across all ad links. This process will add the new parameter on top of any other tracking parameters you’ve already added to your Facebook ads.

Field Mapping

Touchpoint FieldValue
Ad Campaign Id[Facebook Campaign Id]
Ad Campaign Name[Facebook Campaign Name], or [utm_campaign] if provided
Ad Group Id[Facebook Ad Set Id]
Ad Group Name[Facebook Ad Set Name]
Touchpoint Source"Facebook", or [utm_source] if provided
Medium"Social", or [utm_medium] if provided
Ad Id, or Creative_Unique_Id (Data Warehouse)[custom Id generated from utm_content]
Ad Content, or Creative_Name (Data Warehouse)[utm_content] if provided
Keyword Text, or Keyword_Name (Data Warehouse)[utm_term] if provided
Ad_Unique_Id (Data Warehouse)[Facebook Ad Id]
Ad_Name (Data Warehouse)[Facebook Ad Name]
Keyword_Unique_Id (Data Warehouse)[custom Id generated from utm_term]
Ad_Provider (Data Warehouse)"Facebook"
Account_Unique_ID (Data Warehouse)[Facebook Account #]
Account_Name (Data Warehouse)[Facebook Account Name]

FAQ

Q: What Facebook Ads are supported by Marketo Measure?

A: Carousel, Single Image. Not Video, Slideshow or Collection at this time.

Q: What is social proof?

A: Social proof is visible engagement such as likes, clicks, comments, and shares.

Q: What happens when Marketo Measure tags the Ad?

A: Facebook does not allow ads to be edited so Marketo Measure needs to delete the creative, which contains the Destination URL, and then re-create the ad with the new parameters.

Q: Why does Marketo Measure update all Facebook Ads?

A: The Marketo Measure process is to tag all ads in case they are re-activated.

Q: What permission does the connected user need?

A: ads_management, email

Q: How long can it take to import spend data?

A: 1 hour

Q: How long can it take to import ad data?

A: 4 hours

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