Data Collected by JavaScript

Last update: March 7, 2024

Topics:
Tracking

Learn about the data collected by Marketo Measure JavaScript upon deployment.

Sample request:

https://cdn.bizible.com/m/ipv?_biz_r=https%3A%2F%2Fwww.google.com%2F&_biz_h=-1801745101&_biz_u=7059e81415f34f7bbaf40fe32fdcba21&_biz_s=8cbeed&_biz_l=https%3A%2F%2Fwww.zendesk.com%2Fservice%2F&_biz_t=1676483822155&_biz_i=Customer%20service%20software%20for%20the%20best%20customer%20experiences%20%7C%20Zendesk&_biz_n=0&rnd=235938&cdn_o=a&_biz_z=1676483822155

Marketo Measure collects the following common data for all types of requests:

Origin	Name	Data Type	Purpose
Request header	IP address	string	The location of the user is inferred through GeoIP lookup. This data is temporary and not stored permanently.
Request header	User-agent string	string	Determines what device the user is using.
Query parameter	_biz_u	string	Bizible cookie ID.
Query parameter	_biz_l	string	Current page URL.
Query parameter	_biz_t	long	Activity timestamp.
Query parameter	_biz_i	string	Current page title.

In addition to the common data above, bizible.js also appends additional data depending on the request types as specified below:

Request Type	Request Path	Additional Query Parameter	Data Type	Purpose
Pageview	/ipv	_biz_r	string	Referrer page URL.
		_biz_h	string	Hashed client's screen resolution.
		_biz_c	string	Optional parameter. If this parameter is present, it indicates that tenant configures bizible.js to wait for user's consent before tracking, and that bizible.js has received the user's consent to be tracked.
Form submits	/frm	eMail	string	Plain text email address.
User id mapping	/u	mapType	enum	What kind of user id mapping bizible.js detected (Marketo Munchkin id and Adobe ECID)
		mapValue	string	The actual third party cookie id value of the above integration.

NOTE

Bizible is the former name of Marketo Measure.

recommendation-more-help