Cost and Revenue by Channel Graph
Bar chart illustrating cost and revenue, designed to offer a comparative perspective on their magnitude relative to various channels, subchannels, and campaigns.
- use the drill-down and up functionalities to categorize the data by Subchannel and Campaign.
- Hover over each bar to view the Simple and Realized ROIs.
Questions the chart answers
- What were the ROI values for each channel, subchannel, and campaign?
- Are there any outlier channels or subchannels with unusually high or low costs relative to their revenue?
Realized vs Simple ROI Over Time
Time series line chart displaying the comparison between Realized and Simple ROI, tracking their progression over time.
- Hover over a section on the graph to view the Simple and Realized ROIs.
Questions the chart answers
- How does the Realized ROI compare to the Simple ROI over specific time periods?
- How does the trend of Realized ROI relate to any significant marketing events during the same period?
Cost Over Time Graph
Stacked bar chart displaying Total Costs, segmented by associated Channels for each Month/Quarter/Year.
- use the drill-down and up functionalities to categorize the data by Month, Quarter, or Year.
- Hover over a bar segment or the space between bars to reveal detailed information.
Questions the chart answers
- How does the combined cost of all channels compare from one quarter/month to the next?
- How have costs for a specific channel evolved over time?
Cost by Channel Graph
Bar chart displaying marketing spend segmented by Channel/Subchannel/Campaign.
- use the drill-down and up functionalities to categorize the data by Channel/Subchannel/Campaign.
Questions the chart answers
- Which subchannels or campaigns within a primary channel have the highest allocation?
- Which marketing avenues (channel, subchannel, or campaign) seem underfunded compared to others?
ROI Summary Table
Table displaying attributed revenue, costs, and ROI segmented by individual channels for a detailed breakdown.
- Click the “+” icon beside each Channel to reveal the breakdown by Subchannel and Campaign.
Columns
- Channel/Subchannel/Campaign
- Cost
- Attributed Revenue
- Realized Attributed Revenue
- Simple ROI
- Realized ROI
- Unrealized Attributed Pipeline Revenue: Pipeline revenue linked to touchpoints (Open Opportunities) created within the filtered date period.
Marketing Spend Table
Table displaying costs, new Leads, Opportunities, and deals closed segmented by individual channels for a detailed breakdown.
- Click the “+” icon beside each Channel to reveal the breakdown by Subchannel and Campaign.
Columns
- Channel/Subchannel/Campaign
- Cost
- New Leads
- Cost per New Lead
- New Opportunities
- Cost per New Opportunity
- Deals
- Cost per Deal
Marketo Measure
- Overview
- Introduction to Marketo Measure
- Marketo Measure Tracking
- Configuration and Setup
- Channel Tracking and Setup
- API Connections
- Marketing Spend
- Advanced Marketo Measure Features
- Marketo Measure Discover UI
- Marketo Measure and Adobe
- Marketo Measure and Dynamics
- Marketo Measure and Marketo
- Marketo Measure Salesforce Reporting
- Marketo Measure Data Warehouse
- BI Report Templates
- Security and Compliance
- Marketo Measure Ultimate
- Miscellaneous
- Release Notes
Marketo Migration to the Adobe Admin Console - (Pre-Migration)
Experience Cloud Tech Sessions
Tuesday, Mar 4, 6:00 PM UTC
Join Adobe's Customer Experience and Identity Team to prepare for a smooth Marketo migration to the Adobe Admin Console. Learn key steps, best practices, and how to avoid roadblocks for a seamless transition.
RegisterMarketo Migration to the Adobe Admin Console - (Post-Migration)
Experience Cloud Tech Sessions
Tuesday, Mar 11, 4:00 PM UTC
Migrated Marketo to the Adobe Admin Console? Join our webinar to master key features, best practices, and troubleshooting tips. Learn how to manage users,, settings, and more. register now!
Register