Cost and Revenue by Channel Graph

Bar chart illustrating cost and revenue, designed to offer a comparative perspective on their magnitude relative to various channels, subchannels, and campaigns.

  • use the drill-down and up functionalities to categorize the data by Subchannel and Campaign.
  • Hover over each bar to view the Simple and Realized ROIs.

Questions the chart answers

  • What were the ROI values for each channel, subchannel, and campaign?
  • Are there any outlier channels or subchannels with unusually high or low costs relative to their revenue?

Realized vs Simple ROI Over Time

Time series line chart displaying the comparison between Realized and Simple ROI, tracking their progression over time.

  • Hover over a section on the graph to view the Simple and Realized ROIs.

Questions the chart answers

  • How does the Realized ROI compare to the Simple ROI over specific time periods?
  • How does the trend of Realized ROI relate to any significant marketing events during the same period?

Cost Over Time Graph

Stacked bar chart displaying Total Costs, segmented by associated Channels for each Month/Quarter/Year.

  • use the drill-down and up functionalities to categorize the data by Month, Quarter, or Year.
  • Hover over a bar segment or the space between bars to reveal detailed information.

Questions the chart answers

  • How does the combined cost of all channels compare from one quarter/month to the next?
  • How have costs for a specific channel evolved over time?

Cost by Channel Graph

Bar chart displaying marketing spend segmented by Channel/Subchannel/Campaign.

  • use the drill-down and up functionalities to categorize the data by Channel/Subchannel/Campaign.

Questions the chart answers

  • Which subchannels or campaigns within a primary channel have the highest allocation?
  • Which marketing avenues (channel, subchannel, or campaign) seem underfunded compared to others?

ROI Summary Table

Table displaying attributed revenue, costs, and ROI segmented by individual channels for a detailed breakdown.

  • Click the “+” icon beside each Channel to reveal the breakdown by Subchannel and Campaign.

Columns

  • Channel/Subchannel/Campaign
  • Cost
  • Attributed Revenue
  • Realized Attributed Revenue
  • Simple ROI
  • Realized ROI
  • Unrealized Attributed Pipeline Revenue: Pipeline revenue linked to touchpoints (Open Opportunities) created within the filtered date period.

Marketing Spend Table

Table displaying costs, new Leads, Opportunities, and deals closed segmented by individual channels for a detailed breakdown.

  • Click the “+” icon beside each Channel to reveal the breakdown by Subchannel and Campaign.

Columns

  • Channel/Subchannel/Campaign
  • Cost
  • New Leads
  • Cost per New Lead
  • New Opportunities
  • Cost per New Opportunity
  • Deals
  • Cost per Deal
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