DocumentationMarketo Measure Guide

Marketo Measure Resource List

Last update: March 5, 2024
  • Topics:
  • Fundamentals

Here are various links to pertinent articles/videos to help you get up and running with Marketo Measure!

Articles

General Knowledge

  • What is Marketing Attribution?
  • Marketo Measure Attribution Models

Configuration

  • Marketing Channel Setup, Best Practice
  • Online Channel Setup
  • Offline Channel Setup
  • What are UTM Parameters?
  • UTM Best Practices
  • Syncing SFDC Campaigns with Buyer Touchpoints
  • Uploading Marketing Spend
  • Reconnect Ad Accounts
  • Adding Marketo Measure JavaScript
    • Exclude Forms

Reporting

  • Creating Custom Report Types with Marketo Measure (if you must report on custom Lead/Contact/Opportunity fields)
  • Glossary of Marketo Measure fields

Troubleshooting

  • Granting Marketo Measure Support Access to SFDC
  • Contact: Marketo Support

Videos

Here are a couple of videos help you get up to speed:

  • Marketo Measure Intro Training (22 mins)
  • Marketo Measure Reporting in SFDC (30-45mins)

Marketo Measure 101 (~30 minutes)

This course series is designed as a general introduction to the basic concepts that you need to know to master Marketo Measure. It provides an introduction to the concept of attribution, what Marketo Measure does as a tool, and the general framework on which Marketo Measure operates.

Topics covered:

  • What is Attribution
  • What is Marketo Measure
  • Marketo Measure Data
  • Touchpoints
  • Attribution Models

Marketo Measure Reporting in SFDC (30-45 minutes)

This course series is designed as an introduction to the Marketo Measure stock reports that have been installed into Salesforce. These reports act as the foundation for most reporting you do with Marketo Measure data.

Topics covered:

  • Leads by ID Report
  • Leads by Channel Report
  • Leads/Contacts (Marketo Measure Persons) by ID Report
  • Leads/Contacts (Marketo Measure Persons) by Channel Report
  • Opportunities by ID Report
  • Opportunities by Channel Report

Channel Management

This course covers various ways that you can customize Marketo Measure, in terms of online and offline tracking. This course is more advanced, and may not be relevant to all users.

Topics covered:

  • Online Channel Setup
  • Creating and Editing Online Channel Rules
  • Mapping Salesforce Campaigns to Channels
  • Campaign and Campaign Member Fields
  • Offline Channel Management

Here are all beginner E-Learning videos.

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