Best Practices for Utilizing a Custom Revenue Amount
- Topics:
- Custom Revenue Amount
Overview
The core functionality of Marketo Measure is the ability to assign revenue credit to marketing touchpoints throughout the buyer’s journey. The key to accurate revenue attribution is the ability for Marketo Measure to reference the correct revenue amount on an Opportunity, which in turn, is distributed across the marketing touchpoints via the various attribution models.
Unless otherwise specified during implementation, your Marketo Measure instance will be set to reference the standard Opportunity Amount (SFDC Default) for revenue attribution. However, for many Marketo Measure accounts, this field does not reflect the accurate revenue amount for Opportunities. In these instances, Marketo Measure offers the ability to set up a Custom Revenue Amount for Marketo Measure to reference and distribute across the Attribution Touchpoints (BATs).
Best Practice
When setting up a Custom Revenue Amount, keep the following best practices in mind to ensure your Marketo Measure attribution data is accurate and consistent!
Things to keep in mind:
- Select the revenue field that is accurate and utilized for all Opportunities
- ARR or Total Contract Value us recommended
- Do not use a formula field
- If you are using a Custom Revenue Amount for currency conversions, the Marketo Measure Multiple Currencies functionality is the preferred method instead.
- The Marketo Measure Multiple Currencies functionality references the conversion rates established in Salesforce to best ensure alignment between currency conversions. This allows you to continue utilizing the standard ‘Amount’ (SFDC Default), or any other custom Amount field that relates to the Salesforce conversion rates.
- If you update the Amount field you’d like Marketo Measure to reference, use Data Loader to update past Opportunities to ensure your revenue data is consistent and the proper field is populate via the workflow
Best Practice for Maintenance
Reviewing your revenue amount setup yearly will ensure that your attribution data is accurate and aligned with the rest of your organization’s revenue reporting.
If you are utilizing a Custom Revenue Amount, check your revenue setup as follows.
- In your Marketo Measure account, go to the ‘Opportunities’ section under CRM
- Identify the Custom Opportunity Amount Field, here your custom revenue amount API field should be listed
- Confirm that this is still the correct field
- Also have your Salesforce Admin confirm that the Custom Revenue Amount workflow in Salesforce is still running
Aside from a yearly review, certain organizational changes may signal the need to review your revenue amount setup…
- Turnover in your marketing team
- Changes to the Custom Revenue field
- Organization changes in how revenue is reported
Marketo Measure
- Overview
- Introduction to Marketo Measure
- Marketo Measure Tracking
- Setting Up Tracking
- Best Practices for Implementing Marketo Measure JavaScript
- Adding Marketo Measure Script
- Adding Marketo Measure Script via Google Tag Manager
- Data Collected by JavaScript
- Adding Marketo Measure Script to Different Form Providers
- Adding Marketo Measure JavaScript to Pardot
- Adding Marketo Measure Script to Lightbox Forms
- Adding Marketo Measure Script to Sitecore Pages
- Adding Marketo Measure Script to Uberflip Forms
- Adding Marketo Measure to Act-On Forms
- Adding Marketo Measure to Hubspot
- Adding Marketo Measure to Marketo Landing Pages
- AJAX Form Handling
- Connecting Marketo Measure to Unbounce Script Manager
- IFrame Forms and Marketo Measure
- Excluding Marketo Measure from Specific Forms
- Marketo Measure Cookies
- Definition of Marketo Measure Web Sessions
- Best Practices for Testing
- Setting Up Tracking
- Configuration and Setup
- Getting Started with Marketo Measure
- Marketo Measure and Salesforce
- Marketo Measure Salesforce Package Installation and Set Up
- Salesforce Package Consolidation
- Connect Marketo Measure to Salesforce
- Best Practices for Marketo Measure CRM Package
- Marketo Measure Salesforce Objects
- Error Handling for CRM Exports
- How Marketo Measure and Salesforce Interact
- Marketo Measure Object and Field Taxonomy
- Marketo Measure Fields on Standard Salesforce Objects
- Page Layout Instructions
- Hiding Unnecessary Report Types
- Creating a Marketo Measure Profile
- Marketo Measure Permission Sets
- Recommended Salesforce Permissions for Marketo Measure Connected User
- Sandbox Testing
- Marketo Measure Insights (Canvas App)
- Channel Tracking and Setup
- API Connections
- Marketing Spend
- Advanced Marketo Measure Features
- Marketo Measure Discover UI
- Dashboards
- Discover Dashboard Basics
- New Discover Dashboard Guide
- Dashboard Data Visibility Policy
- Attributed Opportunity Dashboard
- Attributed Revenue Dashboard
- Engagement Dashboard
- Keyword ROI Dashboard
- Lead Velocity Dashboard
- Opportunity Velocity Dashboard
- Passport Dashboard
- Revenue Overview Dashboard
- ROI Dashboard
- Web Traffic Dashboard
- Dashboards
- Marketo Measure and Adobe
- Marketo Measure and Dynamics
- Marketo Measure and Marketo
- Marketo Measure Salesforce Reporting
- Marketo Measure Data Warehouse
- BI Report Templates
- Security and Compliance
- Marketo Measure Ultimate
- Miscellaneous
- Other Related Resources
- Marketo Measure Maintenance
- Marketo Measure Resource List
- Call Tracking Integration
- Difference between a Google Analytics Conversion and a Buyer Touchpoint
- Email Tracking Parameter
- Granting Salesforce Access to Marketo Measure Support
- Privacy Request
- Remove Marketo Measure Tracking Parameters from the Landing Page URL in Google Analytics
- Transitioning to Marketo Measure from Full Circle
- Other Related Resources
- Release Notes
Marketo Migration to the Adobe Admin Console - (Pre-Migration)
Experience Cloud Tech Sessions
Tuesday, Mar 4, 6:00 PM UTC
Join Adobe's Customer Experience and Identity Team to prepare for a smooth Marketo migration to the Adobe Admin Console. Learn key steps, best practices, and how to avoid roadblocks for a seamless transition.
RegisterMarketo Migration to the Adobe Admin Console - (Post-Migration)
Experience Cloud Tech Sessions
Tuesday, Mar 11, 4:00 PM UTC
Migrated Marketo to the Adobe Admin Console? Join our webinar to master key features, best practices, and troubleshooting tips. Learn how to manage users,, settings, and more. register now!
Register