Release Notes: 2023
See below for all the new and updated features for our 2023 releases.
Q4 Release
Web Traffic Dashboard
The newly redesigned Web Traffic dashboard is now accessible to all customers. This dashboard offers a complete overview of your website’s visitor interactions. You can analyze metrics such as unique visitor counts per URL, overall visits, page views, and form submissions from specific form URLs or landing pages. You can also keep track of monthly traffic trends and identify high-performing paid media, which will help you refine your strategies for optimal revenue generation.
The new set of pre-built dashboards is scheduled to be introduced in waves, concluding before the end of the year.
NOTEIP Address Data Removal
We are removing IP address data from our long-term storage to ensure data privacy compliance. Currently, the following Snowflake tables and views contain IP addresses, and we plan to remove this data and add new geolocation information:
| Tables | Views |
|---|---|
| CUSTOMER_AB_TESTS | BIZ_CUSTOMER_AB_TESTS |
| CUSTOMER_EVENTS | BIZ_CUSTOMER_EVENTS |
| FORM_SUBMITS | BIZ_FORM_SUBMITS |
| IMPRESSIONS | BIZ_IMPRESSIONS |
| PAGE_VIEWS | BIZ_PAGE_VIEWS |
| SESSIONS | BIZ_SESSIONS |
| WEB_HOST_MAPPINGS | BIZ_WEB_HOST_MAPPINGS |
- From now on, we will download Country Code, City Name, and Region Code instead of Country Name, City Name, and Region Name.
- During the processing of all historical web activities, inconsistencies in location information across records may arise. These inconsistencies may include the presence of IP addresses without geolocation details, updated geolocation information without IP addresses, or a mix of country or region names and codes.
- This mixed data period is expected to occur from 01/04/2023 through 02/29/2023.
Page Title Data in URL Table
The URL table in the data warehouse will now include a page title field, in addition to web data tables.
Note that the page title in the URL table may not always match the page title in other web tables. The URL table will have the most recent page title. If the title has been changed for the URL after the web activity took place, it will not match what’s in the URL table.
Discover Dashboard Redesign
All Marketo Measure users will experience our redesigned in-app dashboards that combine enhanced usability with added value. We’re also introducing new metrics, such as “Realized ROI,” which takes into account the typical delay between marketing investments and purchases in B2B go-to-markets.
The new set of pre-built dashboards is scheduled to be introduced in waves, beginning the first week of October and concluding before the end of the year. These new dashboards will automatically appear in your instances, along with in-product information and links to documentation.
NOTEDeprecations
Salesforce Field Deprecations
We will be phasing out our export jobs to Lead/Contact objects to simplify our integration and eliminate the need to export to Salesforce standard objects. The denormalized fields listed below will also be deprecated, as customers can obtain the same data from their Touchpoint objects. The timeline of deprecation is June 2024.
The fields which contain the same information on the Touchpoint and Attribution Touchpoint objects are:
- bizible2__Ad_Campaign_Name__c
- bizible2__Landing_Page__c
- bizible2__Marketing_Channel__c
- bizible2__Touchpoint_Date__c
- bizible2__Touchpoint_Source__c
Required Actions
- Create new Report Types for Leads and Contacts with or without Touchpoints.
-
Create reports which capture the functionality of any existing report which utilizes the removed fields. As part of this process you will want to change the fields in the report as specified below:
-
Remove Lead/Contact FT/LC fields:
- Add Touchpoint fields:
- The Touchpoint Position filter and any filters that use the FT/LC fields, including the Date Field, should be updated as follows:
- Delete any pre-existing reports that utilized the removed fields from the Lead/Contact object to no longer reference those fields.