CRM Integrations

Marketo Measure integrates with CRMs to house and organize all the data that is captured by the Marketo Measure JS. Currently, Marketo Measure has API integrations with two CRMs:

By surfacing Marketo Measure data in your CRM, you are able to see the granular information related to each touchpoint and generate reports to understand how your channels are performing.

Third-Party Applications

Most marketers rely on a few different applications to run their marketing efforts. In addition to Salesforce and MS Dynamics, Marketo Measure is integrated with 13 third-party applications (listed below).

If you are running any marketing efforts using the applications above, you can link those accounts to your Marketo Measure account. This allows easy tracking and transfer of data to your Marketo Measure account.

Marketo Measure Application

The Marketo Measure application is used to view and report on your attribution data, configure account settings, and update account information. The main menu items in the Marketo Measure app include:

Account Configuration

This is where you can update your company’s general information and access the Marketo Measure Javascript.

Settings

This menu item allows you to configure your attribution and channel-mapping settings, manage integrations with CRMs and third-party applications, view/add Marketo Measure account users, and update billing information.

Marketing ROI Dashboard

The Marketing ROI Dashboard menu item is where you can visualize your data in terms of channel performance, activity, and cost.

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Marketo Migration to the Adobe Admin Console - (Pre-Migration)

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