CRM Integrations
Marketo Measure integrates with CRMs to house and organize all the data that is captured by the Marketo Measure JS. Currently, Marketo Measure has API integrations with two CRMs:
By surfacing Marketo Measure data in your CRM, you are able to see the granular information related to each touchpoint and generate reports to understand how your channels are performing.
Third-Party Applications
Most marketers rely on a few different applications to run their marketing efforts. In addition to Salesforce and MS Dynamics, Marketo Measure is integrated with 13 third-party applications (listed below).
If you are running any marketing efforts using the applications above, you can link those accounts to your Marketo Measure account. This allows easy tracking and transfer of data to your Marketo Measure account.
Marketo Measure Application
The Marketo Measure application is used to view and report on your attribution data, configure account settings, and update account information. The main menu items in the Marketo Measure app include:
Account Configuration
This is where you can update your company’s general information and access the Marketo Measure Javascript.
Settings
This menu item allows you to configure your attribution and channel-mapping settings, manage integrations with CRMs and third-party applications, view/add Marketo Measure account users, and update billing information.
Marketing ROI Dashboard
The Marketing ROI Dashboard menu item is where you can visualize your data in terms of channel performance, activity, and cost.
Marketo Measure
- Overview
- Introduction to Marketo Measure
- Marketo Measure Tracking
- Configuration and Setup
- Channel Tracking and Setup
- API Connections
- Marketing Spend
- Advanced Marketo Measure Features
- Marketo Measure Discover UI
- Marketo Measure and Adobe
- Marketo Measure and Dynamics
- Marketo Measure and Marketo
- Marketo Measure Salesforce Reporting
- Marketo Measure Data Warehouse
- BI Report Templates
- Security and Compliance
- Marketo Measure Ultimate
- Miscellaneous
- Release Notes
Marketo Migration to the Adobe Admin Console - (Pre-Migration)
Experience Cloud Tech Sessions
Tuesday, Mar 4, 6:00 PM UTC
Join Adobe's Customer Experience and Identity Team to prepare for a smooth Marketo migration to the Adobe Admin Console. Learn key steps, best practices, and how to avoid roadblocks for a seamless transition.
RegisterMarketo Migration to the Adobe Admin Console - (Post-Migration)
Experience Cloud Tech Sessions
Tuesday, Mar 11, 4:00 PM UTC
Migrated Marketo to the Adobe Admin Console? Join our webinar to master key features, best practices, and troubleshooting tips. Learn how to manage users,, settings, and more. register now!
Register