Setting up experimentation framework in Edge Delivery Services

Experiment Variants Experiment variants are the easiest way to get started with experimentation. This approach uses the page you already have as the control. You then create a Challenger page that will replace the control for some of your visitors. In your Challenger page, you can test different variants of your hero blocks, different page layouts, and more. As long as you stay within the established design language of your website and use existing block functionality, you should be able to set up an experiment variant and send it to production in a matter of a few minutes using your established authoring tools. Every experiment should have its own identifier for tracking and analytics purposes. A good starting point is to come up with a good, unique identifier for your experiment, called the Experiment ID. Experiments are often numbered linearly or correlated to their issue ID in an issue tracker or management system that is used. Experiment IDs often use a prefix for the project. Examples are shown here. Once the folder has been created, put a copy of your control page into that folder and apply the changes on the page that you would like to test as part of your experiment variant. In this case, you can see there is a returning visitor page and a new visitor page. Preview and publish the Challenger page using the Sidekick and when you are done authoring the Challenger page, the URL of the published Challenger will be used in the next section, setting up the experiment.