Overview of experimentation framework in Edge Delivery Services

Transcript

How to change your site’s content Experimentation is the practice of making your site more effective by changing content or functionality, comparing the results with the prior version, and picking the improvements that have measurable effect. For sites running on Adobe Experience Manager, there is the Experimentation plugin that allows developers to add an experimentation capability to their sites. Three things make this approach different. It’s easy to set up tests in the tools your authors are already familiar with, no separate login is needed. It’s deeply integrated into the AEM delivery system, does not slow down your site and is resilient to changes in code and content. It allows testing simple content changes as well as experiments covering design, functionality, and code. Authors can get quick insights on the performance of experiments being run on the production site. These insights are helpful in making a decision about the duration of the experiment, but also about which variant is best suited for production.