Generate Variations in Edge Delivery Services
Introduction to Generate Variations in Edge Delivery Services and understanding how it can be useful to marketers.
Transcript
If you are looking for a way to optimize your digital channels and accelerate content creation, you can use Generate Variations. Generate Variations uses Generative Artificial Intelligence, AI, to create content variations based on prompts. These prompts are either provided by Adobe or created and managed by users. After creating variations, you can use the content on your website and also measure their success using the experimentation functionality of Edge delivery services. You can access Generate Variations from the sidekick of AEM Edge delivery services. You can then get started using a prompt template that Adobe has created for a specific use case. You can edit an existing prompt or create and use your own prompts, save your prompts for future use, access and use shared prompts from across your organization, define the audience segments to use in the prompt when generating personalized audience-specific content, preview the output alongside the prompt before making amendments and refining the results if necessary. Use Adobe Express to generate images based on the copy variations. This uses the generative AI capabilities of Firefly. Select content that you want to use on your website or in an experiment. Let’s dive in and set up the sidekick in Edge delivery services.
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