Generate Variations - Using Adobe Target audiences in Edge Delivery Services

Transcript

How to Create an Audience? To generate personalized content, the generative AI must have an understanding of the audience. Adobe provides a number of default audiences, or you can add your own. When adding an audience, you should describe the audience in natural language. For example, to create an audience named Student, you might say, The audience consists of students, typically individuals who are pursuing education at various academic levels, such as primary, secondary, or tertiary education. They are engaged in learning and acquiring knowledge in diverse subjects, seeking academic growth, and preparing for future careers or personal development. Two audience sources are supported. Adobe Target and CSV files. Selecting an Adobe Target audience in the prompt allows for the generation of content to be personalized to that audience.