The People metric that relates to the Device Co-op is deprecated as of March 8, 2023. The CDA-related People metric described on this page is still active.

The ‘People’ metric is specific to Cross-Device Analytics virtual report suites. It represents the sum of individuals who are identified in the report, plus the number of devices that are not identified as belonging to a person.

If a visitor is identified mid-visit, that visitor can count as 2 People (1 unidentified person and 1 identified person). Replay mitigates this double counting depending on the reporting window, replay frequency, and success rate. See Unique devices for more information.