CDA Workspace template
Adobe offers a template to see vital cross-device performance data.
- Navigate to experiencecloud.adobe.com and log in using your AdobeID credentials.
- Click the 9-grid icon at the top, then click Analytics.
- Click Workspace at the top, then click Create New Project.
- Locate the “Cross-Device Analysis” template, then click Create.
- If prompted, change the report suite to one that supports CDA.
An Analysis Workspace project is created that contains several panels. At the top, a table of contents and introduction is shown, allowing context to the report and navigation to individual reports. Click a link within the table of contents or expand a panel’s accordion to view those reports.
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Identification of users: Shows how often visitors to your site are identified using methods based on Cross-Device Analytics.
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Measuring audience size: Shows a comparison of ‘Unique Devices’ compared to ‘People’. The proportion of these two numbers is known as ‘Cross-device compression’, a calculated metric visible in this panel. This compression metric depends on a broad range of factors:
- Log in rate: The more users log in on your site, the more Adobe can identify and stitch visitors across devices. Sites with a low log in rate also have low compression rates.
- Experience Cloud ID coverage: Only visitors with an ECID can be stitched. A lower percentage of visitors to your site using an ECID correlates to lower compression rates.
- Multiple device usage: If visitors to your site don’t use multiple devices, you can see lower compression rates.
- Reporting granularity: Compression by day is typically smaller than compression by month or year. The chances for an individual to use multiple devices becomes smaller within a single day than over an entire month. Segmenting, filtering, or using breakdown dimensions can also show a lower compression rate.
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People-based segments: Contains a segment drop-down list that allows you to view device specific data. This panel encourages experimentation with segments to see how including or excluding device types affect reports.
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Analyzing the cross-device journey: Provides flow and fallout reports based on device type.
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Cross-device attribution: Combine the features of Journey IQ and Attribution together.
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Other tips and tricks: Helpful topics around CDA that lets you get more out of using it.