DocumentationAnalyticsComponents Guide

Streaming Media ad dimensions

Last update: Wed Aug 28 2024 00:00:00 GMT+0000 (Coordinated Universal Time)

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This page describes the available dimensions when you enable Media Ads for a report suite. See Streaming Media ad metrics for available metrics.

Streaming Media ad dimensions provide supplemental reporting functionality to data collection through streaming media collection libraries. Use of these dimensions require the Adobe Streaming Media Collection Add-on. Contact your Adobe Account Team for details.

When you enable Media Ads under Media reporting, the following dimensions are available:

Dimension name
Description
Sent with
Context data variable
Ad
The unique identifier for the ad.
Ad Start, Ad Close
a.media.ad.name
Ad name (variable)
The friendly name of the ad. A classification dimension named ‘Ad name’ is also available, which provides a similar purpose. This dimension and the classification are treated as two distinct dimensions.
Ad Start, Ad Close
a.media.ad.friendlyName
Ad player name
The name of the player that renders the ad.
Ad Start, Ad Close
a.media.ad.playerName
Ad length (variable)
The length of the video ad, in seconds.
Ad Start, Ad Close
a.media.ad.length
Ad pod
The unique identifier for the ad pod.
Ad Start, Ad Close
a.media.ad.pod
Ad in pod position
The index position of the ad inside the parent ad break (0-indexed).
Ad Start, Ad Close
a.media.ad.podPosition
Advertiser
The company or brand featured in the ad.
Ad Start, Ad Close
a.media.ad.advertiser
Campaign ID
The ID of the ad campaign
Ad Start, Ad Close
a.media.ad.campaign

In addition to the above dimensions, Adobe automatically creates the following classification dimensions. You must upload classification data to view reports that use these dimensions.

Classification name
Parent dimension
Description
Asset ID
Content
The unique identifier for the content of the media asset. Examples include the TV series episode identifier, movie asset identifier, or live event identifier. These IDs are typically derived from metadata authorities such as EIDR, TMS/Gracenote, Rovi, or from other proprietary or in-house systems.
Content rating
Content
The rating as defined by TV parental guidelines.
First air date
Content
The date when the content first aired on television. Since this classification dimension is a string, any date format is allowed. Adobe recommends using a consistent date format, such as YYYY-MM-DD.
First digital date
Content
The date when the content first aired on any digital channel or platform. Since this classification dimension is a string, any date format is allowed. Adobe recommends using a consistent date format, such as YYYY-MM-DD.
Ad length
Ad
The length of the video ad, in seconds.
Ad name
Ad
The friendly name of the ad. It is the classification equivalent of ‘Ad name (variable)’.
Creative ID
Ad
The ID of the ad creative.
Pod name
Ad pod
The friendly name of the ad pod.
Pod position
Ad pod
The offset of the ad break inside the content, in seconds.
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