DocumentationAnalyticsComponents Guide

Streaming Media ad metrics

Last update: Fri Jul 26 2024 00:00:00 GMT+0000 (Coordinated Universal Time)

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This page describes the available metrics when you enable Media Ads for a report suite. See Streaming Media ad dimensions for available dimensions.

Streaming Media ad metrics provide supplemental reporting functionality to data collection through streaming media collection libraries. Use of these metrics require the Adobe Streaming Media Collection Add-on. Contact your Adobe Account Team for details.

When you enable Media Ads under Media reporting, the following metrics are available:

Metric name
Description
Sent with
Context data variable
Ad completes
Triggered when a video ad completes.
Ad Close
a.media.ad.complete
Ad starts
Triggered when a video ad starts.
Ad Start
a.media.ad.view
Ad time spent
The total amount of time spent watching the ad, in seconds.
Ad Close
a.media.ad.timePlayed
Media time spent
Sums the event duration for all PLAY events (both main and ad content), in seconds.
Media Close
a.media.totalTimePlayed
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