Days since last visit
The ‘Days since last visit’ dimension measures the amount of time passed between the current hit of the visitor and their previous visit (if there is one). This dimension helps you understand behavior visitors make after visiting your site. Examples include:
- How frequently do users revisit the site?
- How does return frequency correlate with conversion? Do repeat buyers visit frequently or infrequently?
- Do users who click through campaigns return frequently?
First-time visitors are not included in this dimension.
Populate this dimension with data
Adobe computes this dimension server-side from the visitor’s visit history. There is no variable to set; it works out of the box for all implementations.
Property
Value
AppMeasurement variable
None (computed by Adobe)
Web SDK / XDM field
None (computed by Adobe)
Query parameter
N/A
XML tag
N/A
Byte limit
N/A
Persistence
N/A
Dimension items
Dimension items include the number of days between a visitor’s last visit and the current hit. Each number of days is a separate dimension item, with "Same day" occurring where a visitor’s last visit and the current hit happened on the same day.
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