DocumentationAnalyticsComponents Guide

Mobile lifecycle dimensions

Last update: Wed Mar 06 2024 00:00:00 GMT+0000 (Coordinated Universal Time)

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This page reference data tracked commonly through the Adobe Experience Platform Mobile SDK. For mobile device information using user agent, see Mobile lookup dimensions. For metrics tracked using the Mobile SDK, see Mobile lifecycle metrics.

Lifecycle dimension name
Description
Context data variable
First Launch Date
TBD
Device Name (SDK)
a.DeviceName
Operating System Version (SDK)
a.OSVersion
Resolution (SDK)
a.Resolution
Acquisition Source
a.referrer.campaign.source
App Id
a.AppID
Acquisition Medium
a.referrer.campaign.medium
Acquisition Term
a.referrer.campaign.term
Acquisition Content
a.refferer.campaign.content
Acquisition Name
a.referrer.campaign.name
Location (down to 10 km)
The visitor’s latitude and longitude, accurate to the first decimal place. For example, 040.9 -111.9.
a.loc.lat.a + a.loc.lon.a
Location (down to 100 m)
The visitor’s latitude and longitude, accurate to the third decimal place. For example, 040.932 -111.931.
a.loc.lat.a + a.loc.lat.b + a.loc.lon.a + a.loc.lon.b
Location (down to 1 m)
The visitor’s latitude and longitude, accurate to the fifth decimal place. For example, 040.93231 -111.93152.
a.loc.lat.a + a.loc.lat.b + a.loc.lat.c + a.loc.lon.a + a.loc.lon.b + a.loc.lon.c
Point of Interest Name
a.loc.poi
Distance to Point of Interest Center
a.loc.dist
Launch Number
a.Launches
Days Since First Use
a.DaysSinceFirstUse
Action Name
TBD
Lifetime Value (evar)
a.ltv.amount
Beacon Major
TBD
Beacon Minor
TBD
Beacon UUID
TBD
Beacon Proximity
TBD
Days Since Last Use
a.DaysSinceFirstUse
Hour of Day (SDK)
a.HourOfDay
Day of Week (SDK)
a.DayOfWeek
Point of Interest ID
TBD
recommendation-more-help
46b8682c-fda6-4669-9355-1a44923e549e