Participation metrics

Participation metrics are used to quantify how individual values for a dimension (like Page Views) contribute to, or participate in visits that contain a specific metric (like Orders).

The steps below show how you can create a participation metric.

  1. Create a calculated metric, and in the Calculated metrics builder, name the metric Orders (Visit Participation) or something similar.

  2. Drag a metric containing a success event, for example Online Orders, into Definition area.

  3. Select Gear for the metric.

  4. In the popup that appears, select Use a non-default attribution model to define the attribution model of that event to Participation and select Visits for the Container. Select Apply to confirm.

    Column attribution model popup showing Participation selected as the model and Visits selected for Container.

    (Partipation|Visits|30 Days) is added to the metric component name.

  5. Select Save to save the metric.

  6. Use the calculated metric in your report. For example, use the calculated Orders (Session Participation) metric in a report to show which Customer Tier contributed to (or participated in) sessions that contained an order.

    Freeform table showing Customer Tier and Orders.

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