Exit link

The ‘Exit link’ dimension reports the names of exit links implemented on your site. Exit links track outbound clicks that navigate visitors away from the current domain. This dimension is valuable when you want to understand which outbound links are clicked most frequently.

Populate this dimension with data

This dimension collects data from the pev2 query string in image requests, depending on the value in the pe query string. The pe query string determines which link dimension receives the pev2 value:

If pev2 is not provided, the link URL (pev1) is used as the dimension value instead. When a link name is explicitly provided, the maximum length is 100 bytes. Values derived from the link URL are not subject to this limit.

To populate this dimension using AppMeasurement, send a tl() image request with a link type argument of "e". Set the link name argument to the desired value:

s.tl(true,"e","Example exit link");

Dimension items

Since this variable is based on a custom string in your implementation, your organization determines what the dimension items are. Adobe recommends that you group links into meaningful categories based on your reporting needs. If no link name is provided, dimension items appear as raw URLs instead. These raw URLs are harder to interpret in reports, so provide a descriptive link name wherever possible.