Single page visits

This help page describes how ‘Single page visits’ works as a metric. See the Single page visits dimension for more information.

The Single page visits metric shows the number of visits where the Page dimension item contained only a single value for the entire visit. This metric is helpful in the context of dimensions where you want to see short visits, but not have as stringent of a rule as Bounces does.

How this metric is calculated

The definition of this metric depends on the project setting of Count repeat instances:

  • Count repeat instances enabled: Counts the number of visits where the Page dimension contained a single value for the visit. If a visitor reloads the page, it disqualifies as a single page visit.
  • Count repeat instances disabled: Counts the number of visits where the Page dimension contained a single unique value for the entire visit.

Regardless of the ‘Count repeat instances’ project setting, this metric adheres to the following rules:

  • A visit still qualifies as a single page visit if a visitor fires link tracking calls (the Page dimension is stripped from all link tracking calls).
  • As soon as the Page dimension changes to a second unique value, the visit no longer qualifies as a single page visit.

See Single access for a comparison between metrics.

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