Build an “Order Assists” metric
The following information explains how to create a metric that shows which Marketing Channels assist in driving orders. This can be adapted to any dimension or success event of interest.
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Begin creating a calculated metric, as described in Build metrics.
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In the Calculated metrics builder, name the metric “Assisted Orders” or something similar.
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In the Definition canvas, drag in an Orders metric. Then, adjust the attribution model through the settings gear by checking the Use non-default attribution models checkbox.
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Select Custom as the attribution model. Change the weights to 0 (starter), 100 (player), and 0 (closer).
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Select Apply > Save.
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In Analysis Workspace, create a freeform table with the Marketing Channel dimension, Orders, and your new Assisted Orders metric.
This is an easy way to tell which Marketing Channels assisted in driving orders. Alternatively, from a freeform table, you can right-click any metric and adjust the attribution model directly from the table.
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(Optional) Share the metric with other users in your organization, as described in Share calculated metrics.
