See VideoCheckedOut Segment containers for a demo video.

Visitor container

The Visitor container includes every visit and page view for visitors within a specified time frame. A segment at the Visitor level returns the page that meets the condition plus all other pages viewed by the visitor (and only constrained by defined date ranges). As the most broadly defined container, reports generated at the Visitor container level returns page views across all visits and lets you generate a multi-visit analysis. Therefore, the Visitor container is the most susceptible to change based on defined date ranges.

Visitor containers can include values based on a visitor’s overall history:

  • Days Before First Purchase
  • Original Entry Page
  • Original Referring Domains

Visit container

The Visit container lets you identify page interactions, campaigns, or conversions for a specific web session. A segment at the Visit level returns the page that meets the condition plus all other pages viewed as part of the visit session (and only constrained by defined date ranges). The Visit container is the most commonly used container because it captures behaviors for the entire visit session once the rule is met. The Visit container lets you define which visits you want to include or exclude in building and applying a segment. It can help you answer the question of how many visitors viewed the News and Sports section in the same visit? Or pages that attributed to a successful conversion to a sale?

Visit containers include values based on occurrence per visit:

  • Visit Number
  • Entry Page
  • Return Frequency
  • Participation Metrics
  • Linearly allocated metrics