Category

The ‘Category’ dimension reports the product category of the hit. It is useful for implementations that use the products variable and want to see metrics around product category, such as top sellers or most viewed. This dimension can intentionally be blank if you don’t have any products on your site.

Populate this dimension with data

This dimension references the product category in the products variable, which is everything before the first semicolon (;).

Property
Value
AppMeasurement variable
products
Web SDK / XDM field
productListItems[].productCategories[].categoryID
Query parameter
products
XML tag
<products>
Byte limit
100 bytes
Persistence
Hit

Dimension items

Since this variable is based on a custom string in your implementation, your organization determines what the dimension items are. Adobe recommends that you group individual products into meaningful categories, using both the ‘Product’ and ‘Category’ dimensions.

TIP
In previous versions of Adobe Analytics, some limitations to the ‘Category’ dimension were imposed due to its processing architecture. Those limitations have since been removed, allowing you to use any metric and any breakdown.
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