- Overview
- Introduction to Marketo Measure
- Marketo Measure Tracking
- Setting Up Tracking
- Best Practices for Implementing Marketo Measure JavaScript
- Adding Marketo Measure Script
- Adding Marketo Measure Script via Google Tag Manager
- Adding Marketo Measure Script to Different Form Providers
- Adding Marketo Measure JavaScript to Pardot
- Adding Marketo Measure Script to Lightbox Forms
- Adding Marketo Measure Script to Sitecore Pages
- Adding Marketo Measure Script to Uberflip Forms
- Adding Marketo Measure to Act-On Forms
- Adding Marketo Measure to Hubspot
- Adding Marketo Measure to Marketo Landing Pages
- AJAX Form Handling
- Connecting Marketo Measure to Unbounce Script Manager
- IFrame Forms and Marketo Measure
- Excluding Marketo Measure from Specific Forms
- Marketo Measure Cookies
- Definition of Marketo Measure Web Sessions
- Best Practices for Testing
- Delayed Cookie Sync
- Setting Up Tracking
- Configuration and Setup
- Getting Started with Marketo Measure
- Marketo Measure and Salesforce
- Marketo Measure Salesforce Package Installation and Set Up
- Connect Marketo Measure to Salesforce
- Best Practices for Marketo Measure CRM Package
- Marketo Measure Salesforce Objects
- How Marketo Measure and Salesforce Interact
- Marketo Measure Object and Field Taxonomy
- Marketo Measure Fields on Standard Salesforce Objects
- Page Layout Instructions
- Hiding Unnecessary Report Types
- Creating a Marketo Measure Profile
- Marketo Measure Permission Sets
- Recommended Salesforce Permissions for Marketo Measure Connected User
- Sandbox Testing
- Marketo Measure Insights (Canvas App)
- Channel Tracking and Setup
- API Connections
- Marketing Spend
- Advanced Marketo Measure Features
- Marketo Measure Discover UI
- Marketo Measure and Adobe
- Marketo Measure and Dynamics
- Marketo Measure and Marketo
- Marketo Measure Salesforce Reporting
- Marketo Measure Data Warehouse
- BI Report Templates
- Security and Compliance
- Marketo Measure Ultimate
- Miscellaneous
- Other Related Resources
- Marketo Measure Maintenance
- Marketo Measure Resource List
- Call Tracking Integration
- Difference between a Google Analytics Conversion and a Buyer Touchpoint
- Email Tracking Parameter
- Granting Salesforce Access to Marketo Measure Support
- Privacy Request
- Remove Marketo Measure Tracking Parameters from the Landing Page URL in Google Analytics
- Transitioning to Marketo Measure from Full Circle
- Other Related Resources
Report Marketing Spend
Marketing Spend Table
The Marketing Spend table will now contain a new column to display the currency for each Channel, Subchannel, and Campaign row. This new column will display for all customers, even if they don’t have Multiple Currencies enabled.
The table will now contain a mix of different currencies. Please refer to the Marketing Spend dashboard if you need to get a sum of any Channels, Subchannels, or Campaigns in a single currency.
Upload Costs
When a user downloads the cost file, the file will also contain a new column with the currency for each row. The only acceptable currencies are those that have been set and stored in the CRM. You will need to know the 3-letter abbreviated code for your currency (i.e. USD, CAD, JPY, EUR) and if a file is uploaded with an unrecognized currency, the file upload will fail.
Costs from Ad Integrations
When Marketo Measure imports the cost from connected platforms such as AdWords, Bing, Facebook, or Doubleclick, we also use the reported currency. The currency will display alongside the Channel, Subchannel, and Campaign when displayed in the Marketing Spend table.
If the currency from the Ad Provider doesn’t match a currency that is pulled from the CRM, you may see a “Mixed Currencies” error in Marketo Measure Discover because we were unable to make a conversion on that currency. To fix this, your CRM Admin needs to add a conversion for the unknown currency.
Migrate to Converted Marketing Spend
Because our marketing spend has historically only been in a single (USD) currency, there is a small amount of work needed to change all reported spend to the new currency. Even if your account doesn’t have Multiple Currencies enabled, if you have a single corporate currency other than USD, you will want to make this migration.
- Download the current Spend file to a CSV
- The currency column will display “USD” as the assumed currency. You can either manually replace all the occurrences of “USD” or use Find+Replace to change all the “USD” instances to your own corporate currency, such as “EUR” or “GBP” for example.
- Save the file then upload it back into Marketo Measure.
- All of your reported costs will now display as the new currency.
Business.Adobe.com resources
Resources
Adobe Account
