- Analytics Tools Guide
- Analytics Release Notes
- Get started with Adobe Analytics
- Landing page
- Analysis Workspace
- Analysis Workspace overview
- What’s New in Analysis Workspace
- Projects
- Reports
- Components
- Visualizations
- Visualizations overview
- Manage data sources
- Freeform table
- Cohort Table
- Fallout
- Flow
- Area and area stacked
- Bar and bar stacked
- Bullet graph
- Combo chart
- Donut
- Histogram
- Horizontal Bar and Horizontal Bar Stacked
- Key metric summary
- Line
- Map
- Scatterplot
- Summary Number and Summary Change
- Text
- Tree map
- Venn
- Panels
- Curate, Share, and Schedule projects
- Attribution
- Journey IQ
- Segment IQ
- Anomaly Detection
- User preferences
- Workspace FAQs
- Report Builder
- Adobe Report Builder help
- Report Builder setup
- Report Builder toolbar
- Data requests
- Data requests - Request Wizard Step 1
- Create a data request
- Report suites
- Manage segments
- Report types
- Import bookmarked reports and dashboard reportlets
- Date ranges
- Interactive controls
- Layout - Request Wizard Step 2
- Layout overview
- Metrics and dimensions
- Anomaly Detection
- Configure an anomaly detection request
- Format the date
- Format display headers
- Hide or show headers
- Delete output mapping
- Name a request
- Prepend and postpend text to cells
- Configure the custom layout
- Map metrics and dimensions to cells
- Create a microchart
- Filter dimensions
- Manage requests
- Manage requests - definitions
- Diagnostic messages
- Sort ascending or descending
- Protected worksheet elements
- Edit multiple requests
- Edit metrics across multiple requests
- Refresh a request
- Refresh requests for all sheets
- Add dependent requests
- Classification
- Copy requests
- Save a workbook with requests
- Specify conditional formatting
- Offline mode for creating and editing requests
- Report Builder options
- Schedule report requests
- Schedule a workbook
- Scheduled Task Manager
- Workbook Library
- Publish to Power BI with Report Builder 5.5
- Visual Basic macros
- Report Builder troubleshooting
- Report Builder FAQ
- Activity Map
- Activity Map overview
- Get started
- Robust link tracking
- Link tracking
- Standard Mode vs. Live Mode
- Links report
- Page details
- Complete set of metrics
- Real-time (Live) page analytics
- Customer segmentation
- Customizable overlays
- Overlay details
- Export to CSV file
- Supported systems and requirements
- Activity Map FAQ
- Configure Activity Map settings
- Activity Map user interface
- Activity Map reporting in Analytics
- Troubleshoot browser extension
- Troubleshoot data collection
- Reports and Analytics
- Getting started with Reports and Analytics
- Overview of the reporting interface
- Report display settings and navigation
- Report schedule and distribution
- End-of-life notice for scheduled reports
- Report types
- Run different report types
- Customize reports
- Analytics Segmentation
- Bookmark Manager
- Current Data
- Dashboards and reportlets
- Dashboard Manager
- Funnel reports
- Metrics
- Targets
- Alerts
- Calendar events
- Frequently Asked Questions
- Troubleshooting
- Adobe Analytics dashboards
- Reporting API
- Labs
Analytics Tools Guide
The Analytics Tools Guide includes information about product features, use cases, task instructions, and best practices for the following Analytics tools:
| Tool | Description |
|---|---|
| Analysis Workspace | Analysis Workspace is a flexible browser tool that allows you to quickly build analyses and share insights. Using the drag-and-drop interface, you can craft your analysis, add visualizations to bring data to life, curate a dataset, share and schedule projects with anyone in your organization. |
| Analytics dashboards | Analytics dashboards and their mobile scorecards allow executive users to view a broad rendering of important summary data quickly and easily on their own mobile devices. Curators add visualizations to mobile scorecard projects and share them with executives. Scorecards provide a way to target and measure KPIs and provide a clear indication of how well organizations are working to achieve their targets. |
| Activity Map | Activity Map is an Adobe Analytics application that is designed to rank link activity using visual overlays and provide a dashboard of real-time analytics to monitor audience engagement of your web pages. Activity Map lets you set up different views to visually identify the acceleration of customer activity, quantify marketing initiatives, and act on audience needs and behaviors." |
| Report Builder | Report Builder is an add-in for Microsoft Excel. Report Builder lets you build customized requests from Adobe Analytics data that are inserted into your Excel worksheets. Requests can dynamically reference cells within your worksheet, and you can update and customize how Report Builder presents the data. |
| Analytics APIs | Analytics APIs allow you to directly call Adobe’s servers to perform almost any action that you can perform in the user interface. You can create reports to explore, get insights, or answer important questions about your data. You can also manage components of Adobe Analytics, such as the creation of segments or calculated metrics. |
| Reports & Analytics | Reports & Analytics is a tool with dozens of pre-built reports and visualizations. These are now available within Analysis Workspace. Effective December 31, 2023, Adobe intends to discontinue Reports & Analytics and its accompanying reports and features. Adobe recommends using Analysis Workspace for most reporting needs. For additional information, see Analysis Workspace. |
To learn about Adobe Analytics basics, check out the Intro to Adobe Analytics - Skill Builder Webinar video below. The video walks you through the basics of how data is captured, how data is sent to Adobe Analytics, and what visualization capabilities you can use within Adobe Analytics. The video provides a foundation for you to build, deploy, collect, and interpret data…allowing you to provide actionable insights and recommendations based on the collected data.
For questions about which tool to use, see Which Adobe Analytics tool should I use?.
Analytics user guides
For detailed information about Adobe Analytics features and how to use them, see Analytics User Guides
Key Analytics resources
Resources
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