Content credentials

Transcript

In this video, we’ll show you how Adobe Experience Manager content credentials can help you ensure your assets are traceable and trustworthy. In today’s digital world, knowing the origin and authenticity of content is essential for building trust with your audience and ensuring the credibility of your brand. Without clear verification, content can be altered or misused, potentially leading to misinformation or loss of brand control. The Content Authenticity Initiative at Adobe builds tools compliant with the Coalition for Content Provenance and Authenticity Technical Standard. Content credentials are a new kind of encrypted, tamper-evident metadata that can help viewers understand the lineage of content and ensure the integrity of brand assets. Content credentials metadata can include information about who issued the digital signature to certify the content or sign the asset, the date on which the content credential was applied to the asset, information about who created the asset, including their name, social media handles or other identity-related information, records of any edits or modifications made to the asset, information about the app or device that was used to create or edit the asset, the name of the AI model used if generative AI was used to edit or create the asset, and additional data to offer more context about the asset’s history. Let’s look at how content credentials work with AEM assets. To illustrate this, let’s create a new image in Adobe Express using generative AI, and then review its content credentials once the file is uploaded to AEM assets. In Adobe Express, let’s generate an image for a marketing campaign promoting a weekend biking adventure. Add a prompt to generate a bicycle on a forest road. Let’s make it photorealistic and click Generate. Choose the option that best suits your needs and adjust it if necessary. Once done, click Download. Change the file format if you want, but for this example, let’s leave it as PNG. Click Download, and the image is saved to your machine. Content credentials are attached to the file. Adobe Experience Manager provides you with a powerful tool to view content credentials directly in the AEM assets interface. Open AEM assets and navigate to the folder where you want to store the image you’ve just generated. Click Add assets and drag and drop your image here. Once done, click Upload. We could have saved this asset directly from Adobe Express into AEM assets with the content credentials intact. However, I intentionally downloaded and re-uploaded it to the AEM assets to demonstrate that the content credentials are embedded in the file itself and seamlessly transferred during the process. Once the image is in AEM assets and finished processing, select it and click Details to open the detailed view. Click the CR pin here on the right. This opens the tab containing all content credentials attached to this asset. You can see the date and time when the content credentials were applied and view the content summary, informing you that this asset was partially or completely generated or edited by AI. The Process section includes details on what application or device as well as AI tool, such as Adobe Firefly, was used to generate the asset. It also lists what changes have been made to the asset. Finally, the About this content credential section tells you who issued this content credential. If you download this asset, publish or share it, the content credentials will remain intact and accompany the asset file. You should now know how content credentials can help you verify your assets and enhance your content management experience with Adobe Experience Manager. Thanks for watching!