DocumentationCommerceConfiguration Reference

Sales > Google API

Last update: Tue Aug 12 2025 00:00:00 GMT+0000 (Coordinated Universal Time)

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To access the store configuration settings, choose Stores > Settings > Configuration from the Admin sidebar.

Google Analytics

Google Analytics

Field
Scope
Description
Enable
Store View
Enables Google Analytics for your store. Options: Yes / No
Account Type
Store View
Adobe Commerce (Adobe Commerce only) Determines the configuration options according to your Google Analytics account type. Options: Universal Analytics (default) / Google Tag Manager
Account Number
Store View
The account number, or tracking code, that was assigned when you created your Google Analytics account.
Anonymize IP
Store View
Determines if identifying information is removed from IP addresses that appear in Google Analytics results.

Google Analytics - Google Tag Manager

Adobe Commerce feature {width="20"} Exclusive feature only in Adobe Commerce (Learn more)

Google Analytics - Google Tag Manager account type

When Account Type is set to Google Tag Manager, there are additional fields displayed.

Field
Scope
Description
Container ID
Store View
The unique ID for the Google Tag Manager container. This value typically starts with GTM-. This ID is in your Google Tag Manager account. If Google Tag Manager is already installed and configured for your store, the Container ID appears automatically in this field.
List property for the catalog page
Store View
Identifies the Google Tag Manager property associated with the catalog page. Default value: Catalog Page
List property for the cross-sell block
Store View
Identifies the Google Tag Manager property associated with the cross-sell block. Default value: Cross-sell
List property for the up-sell block
Store View
Identifies the Google Tag Manager property associated with the up-sell block. Default value: Up-sell
List property for the related products block
Store View
Identifies the Google Tag Manager property associated with the related products block. Default value: Related Products
List property for the search results page
Store View
Identifies the Google Tag Manager property associated with the search results page. Default value: Search Results
‘Internal Promotions’ for promotions field “Label”
Store View
Identifies the Google Tag Manager property associated with the labels for internal promotions. Default value: Label

Google AdWords

Google AdWords

Field
Scope
Description
Enable
Store View
Enables Google AdWords for the store. Options: Yes / No
Conversion ID
Store View
The ID from your Google AdWords account.
Conversion Language
Store View
The language that is used for AdWords conversions. Options: All available languages
Conversion Format
Store View
Determines the format of the Google Site Stats notification that appears on the conversion page. The notification links to a page that informs visitors about the cookies that are used to track their visits. This numeric value is assigned to the google_conversion_format variable in your AdWords script. To learn more, see About Conversion Tracking on the Google website. Options:
1 - Displays a one-line notification.
2 - (Default) Displays a two-line notification.
3 - Displays no customer notification.
Conversion Color
Store View
Determines the color of the conversion label. Use a color picker to choose the hexadecimal value. This hexadecimal value is assigned to the google_conversion_color variable in your AdWords script. For example: ffffff var google_conversion_color = "ffffff";
Conversion Label
Store View
A text label that appears with the Google Site Stats notification. This text string is assigned to the ~ variable in your AdWords script. For example: “Thank you for shopping!”
Conversion Value Type
Store View
Specifies the type of value that is used to determine when a conversion takes place. Options:
Dynamic - Determines that a conversion has occurred based on the dynamic Order Amount.
Constant - Determines that a conversion has occurred based on the value entered.
Conversion Value
Store View
Specifies the value that is used for a Constant conversion value type.
Send Order Currency
Store View
Enables transaction-specific currency conversion values in AdWords (for websites with different base currencies).

Google GTag

NOTE
Starting with the 2.4.5 release, the Google services integration is updated to support use of the GTag APIs. GTag is a unified mechanism for integration with Google functionality for web pages and supports the newest capabilities and opportunities for tracking and managing content through Google Services.

Google Analytics4

Google Analytics4

Field
Scope
Description
Enable
Store View
Enables Google Analytics 4 for your store. Options: Yes / No
Account Type
Store View
Adobe Commerce (Adobe Commerce only) Determines the configuration options according to your Google Analytics account type. Options: Google Analytics4 (default) / Google Tag Manager
Measurement ID
Store View
The account number, or tracking code, that was assigned when you created your Google Analytics account.
Anonymize IP
Store View
Determines if identifying information is removed from IP addresses that appear in Google Analytics results.

Google Analytics4 - Google Tag Manager

Adobe Commerce feature {width="20"} Exclusive feature only in Adobe Commerce (Learn more)

Google Analytics4 - Google Tag Manager account type

When Account Type is set to Google Tag Manager, there are additional fields displayed.

Field
Scope
Description
Container Id
Store View
The unique ID for the Google Tag Manager container. This value typically starts with GTM-. This ID is in your Google Tab Manager account. If Google Tag Manager is already installed and configured for your store, the Container ID appears automatically in this field.
List property for the catalog page
Store View
Identifies the Google Tag Manager property associated with the catalog page. Default value: Catalog Page
List property for the cross-sell block
Store View
Identifies the Google Tag Manager property associated with the cross-sell block. Default value: Cross-sell
List property for the up-sell block
Store View
Identifies the Google Tag Manager property associated with the up-sell block. Default value: Up-sell
List property for the related products block
Store View
Identifies the Google Tag Manager property associated with the related products block. Default value: Related Products
List property for the search results page
Store View
Identifies the Google Tag Manager property associated with the search results page. Default value: Search Results
‘Internal Promotions’ for promotions field “Label”
Store View
Identifies the Google Tag Manager property associated with the labels for internal promotions. Default value: Label

Google AdWords

Google AdWords

Field
Scope
Description
Enable
Store View
Enables Google AdWords for the store. Options: Yes / No
Conversion ID
Store View
The ID from your Google AdWords account.
Conversion Language
Store View
The language that is used for AdWords conversions. Options: All available languages
Conversion Format
Store View
Determines the format of the Google Site Stats notification that appears on the conversion page. The notification links to a page that informs visitors about the cookies that are used to track their visits. This numeric value is assigned to the google_conversion_format variable in your AdWords script. To learn more, see About Conversion Tracking on the Google website. Options:
1 - Displays a one-line notification.
2 - (Default) Displays a two-line notification.
3 - Displays no customer notification.
Conversion Color
Store View
Determines the color of the conversion label. Use a color picker to choose the hexadecimal value. This hexadecimal value is assigned to the google_conversion_color variable in your AdWords script. For example: ffffff var google_conversion_color = "ffffff";
Conversion Label
Store View
A text label that appears with the Google Site Stats notification. This text string is assigned to the ~ variable in your AdWords script. For example: “Thank you for shopping!”
Conversion Value Type
Store View
Specifies the type of value that is used to determine when a conversion takes place. Options:
Dynamic - Determines that a conversion has occurred based on the dynamic Order Amount.
Constant - Determines that a conversion has occurred based on the value entered.
Conversion Value
Store View
Specifies the value that is used for a Constant conversion value type.
Send Order Currency
Store View
Enables transaction-specific currency conversion values in AdWords (for websites with different base currencies).
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