Tracking indicators tracking-indicators

The Tracking indicators report contains the key indicators for tracking behavior after email messages are received.

To access this data, tracking has to be enabled when preparing a delivery.

The Tracking indicators table and Top 5 deliveries graph contain the available data for email tracking, such as:

  • Delivered: The number of messages successfully sent. Errors raised (bounces) are taken into account. however, complaints (spam declarations) and away messages such as “out of office” are not taken into account.
  • Open: The number of times a message was opened in a delivery.
  • Click: The number of times content was clicked in a delivery.
  • Unsubscribed: The number of clicks on the subscription link.
  • Spam: The number of recipients who have declared an email as spam.
  • Mirror Page: The number of clicks on the mirror page link.