Preserve user engagement
How could Data Controllers obtain consent with minimal impact on user engagement?
In those instances where consent will be needed for certain marketing activities, consumer consent will need to be active (i.e. no silence as assent or pre-checked boxes), unbundled, and it may not be conditional upon offering the services.
There may even be instances where certain consents need to be refreshed to be able to continue using data going forward.
Rather than thinking of these enhanced consent requirements as a risk to the marketable universe, marketers could embrace them as a true indicator of brand engagement and loyalty, as well as customer satisfaction and trust.
Manage consent
How can Data Controllers manage consent in Adobe Campaign?
Adobe Campaign already provides capabilities to manage consent at more levels than most marketers leverage via customized data fields or through one or more services.
Marketers should check with their legal counsel for guidance on how to proceed, and then take advantage of capabilities already built-in to Adobe Campaign.
For example, extending the data model in Adobe Campaign to track not only if people have opted-in, but also the timestamp of the opt-in, and some type of indicator that captures the precise scope of consent.
Data deletion
What data can Data Controllers delete in Adobe Campaign in response to a customer request by a Data Subject?
All data associated to the Data Subject will be deleted including out-of-the-box and custom tables.
Technically, all data linked to the Data Subject with integrity="own"
will be deleted.
As the Data Controller, you have the option of customizing this by changing the integrity of links defined in the data schemas (for example, in case you have a business justification to not delete certain data).
How are reports affected when delivery and tracking logs are deleted?
Reports in Adobe Campaign are based on indicators computed on aggregated data from delivery and tracking logs. As a result, removing the individual logs should not impact the metrics displayed on the reports.
Re-import data
Often in Adobe Campaign, record is uploaded from an external data source. Do I need to be mindful of possibly re-importing data at a later date?
As the Data Controller you will need to ensure that when you receive a deletion request, you delete all necessary data about the Data Subject from all of your systems.
Opt in again
Can a Data Subject, whose data has been erased from Adobe Campaign, opt-in again later?
It is possible for a Data Subject to opt-in again or to be added as a new recipient after their data has been erased from Adobe Campaign.
You can use the audit trail which details when the previous deletion was performed and when the new recipient has been created.