Confirming the send confirming-the-send

Once you have finished preparing your messages and the approval steps have been carried out, you can send them. For more on messages preparation, refer to Preparing the send.

Only users with the Start deliveries role can confirm sending. For more on this, refer to the List of roles section.

Sending the message sending-message

Once preparation is complete, follow the steps below to send your message.

If you are using a recurring delivery with no aggregation period, you can request confirmation before the delivery is sent. When configuring your message, open the Schedule block of the delivery dashboard and activate the dedicated option.

Understanding message indicators message-indicators

Once the message is sent to the contacts, the Deployment zone shows your KPIs (Key Performance Indicator) data, including:

If the KPIs take too long to update or do not reflect the results from the sending logs, click the Compute stats button in the Deployment window.

The message can be viewed in the history of one of the targeted profiles. See Integrated customer profile.

Once a message is sent, you can track the behavior of its recipients, and monitor it to measure its impact. For more on this, refer to these sections:

Delivery success reporting delivered-status-report

In the  Summary  view of each email, the  Delivered  percentage starts out at 100% and then progressively goes down throughout the delivery validity period, as the soft and hard bounces get reported back.

Indeed, all messages show as  Sent  in the sending logs as soon as they are successfully relayed from Campaign to the Enhanced MTA (Message Transfer Agent). They remain in that status unless or until a bounce for that message is communicated back from the Enhanced MTA to Campaign.

When hard-bouncing messages get reported back from the Enhanced MTA, their status changes from Sent to  Failed and the Delivered  percentage is decreased accordingly.

When soft-bouncing messages get reported back from the Enhanced MTA, they still show as  Sent and the Delivered  percentage is not yet updated. Soft-bouncing messages are then retried throughout the delivery validity period:

Therefore, you must wait until the end of the validity period to see the final Delivered percentage, and the final number of Sent and Failed messages.

Email Feedback Service (beta) email-feedback-service

With the Email Feedback Service (EFS) capability, the status of each email is accurately reported, because feedback is captured directly from the Enhanced MTA (Message Transfer Agent).

Once the delivery has started, there is no change in the Delivered  percentage when the message is successfully relayed from Campaign to the Enhanced MTA.

The delivery logs show the  Pending  status for each targeted address.

When the message delivery to the targeted profiles is reported back in real time from the Enhanced MTA, the delivery logs show the  Sent  status for each address that successfully received the message. The Delivered  percentage is increased accordingly with each successful delivery.

When hard-bouncing messages get reported back from the Enhanced MTA, their log status changes from Pending to  Failed and the Bounces + errors  percentage is increased accordingly.

When soft-bouncing messages get reported back from the Enhanced MTA, their log status also changes from Pending to Failed and the Bounces + errors  percentage is increased accordingly. The Delivered  percentage remains unchanged. Soft-bouncing messages are then retried throughout the delivery validity period:

Changes introduced by EFS changes-introduced-by-efs

The tables below show the changes in KPIs and sending logs statuses introduced by the EFS capability.

With Email Feedback Service

Without Email Feedback Service