Get started with profiles and audiences about-profiles-and-audiences


Segmenting and targeting


Permission and consent


Privacy compliance

Campaign integrated customer profiles allows you to track every interaction with customers across all channels within one single view, allowing you to deliver relevant and personalized messages to your customers.

Segment your database into audiences to optimize the target of your marketing campaigns.

Manage customers permission and consent using services and landing pages to set up easy opt-in and opt-out mechanisms.

Segmenting and targeting segmenting-targeting


When you create campaigns or messages, you can specify the target of the deliveries by selecting from contacts in Campaign database, using simple or advanced criteria, or selecting audiences.

Identify customers more effectively across all your channels using integrated customer profiles, customized segments and control groups. When you know your customers, interests, demographics, and channel preferences, it’s easier to create personalized experiences that get noticed.

Adobe Campaign builds rich customer profiles in real time, allowing you to deliver more relevant and personalized offers as your customer’s preferences change. In addition, Adobe Campaign integrates advanced analysis, data management and targeting functionalities to build audiences.

Profiles are individual contacts stored in the database. Each profile corresponds to one entry in the database which contains the necessary information for that profile to be targeted, qualified and individually tracked: Adobe Campaign can track every interaction from both online and offline channels and merge it into a single profile.

Audiences are lists of profiles built on a specific criteria, or set of criteria. Using workflows and the query editor, you can construct audiences that will be targeted by your marketing campaigns, depending on the information that you have on them, their activities, and their marketing history. This allows you to filter subscribed profiles, sample, or create target audiences on an unlimited number of criteria.

Read more:


Before starting to send messages to a contact, you need to make sure that you get their permission. If not, your emails might be marked as a spam and this will impact your platform deliverability. To make sure to build a healthy profile database, secure this permission as a first step.

With Campaign, we recommend you to use easy opt-in and opt-out mechanisms through services, and landing pages to update your contact information and grow your database.

Providing unsubscription links in your messages will enable Profiles to be added to the denylist, when necessary, and therefore to improve your platform deliverability. For more on denylist management, refer to About opt-in and opt-out in Campaign.

You are required to respect the Adobe Campaign acceptable use policy.

Read more:

Privacy compliance privacy


Adobe Campaign offers a set of tools to help you with your Privacy Compliance for GDPR, CCPA, and other privacy laws.

Learn more in this this article about Privacy Management and the features we provide to manage Right to Access, Right to be Forgotten, consent, data retention and user roles.

Privacy and Consent in Campaign and how to manage them are presented in this section. You will also find best best practices, to help you with your Privacy compliance when using our service.

Additional resources