Multi-solution email design

Last update: May 23, 2023
  • Applies to:
  • Campaign Standard

CREATED FOR:

  • Intermediate
  • User

Adobe Campaign offers several email authoring options. You can use solutions such as Dreamweaver to edit your email content and create responsive messages in the Email Designer. You can also email content with Adobe Experience Manager and use it in your emails in Adobe Campaign Standard.

Editing content in Dreamweaver

The Adobe Campaign Standard integration with Dreamweaver lets you edit an email’s content in the Dreamweaver interface. You have access to the powerful interface of Dreamweaver to design and develop responsive email content.

  • Bidirectional syncing

    Whenever an edit is made in one product, it is updated in real time in the other. If you want to change the color of text in Dreamweaver, as soon as you make that edit, the color of the text is live in Campaign. Additionally, when you select code in either Dreamweaver or Campaign, since the line numbers are the same, the selection remains between the two products, which is very useful when looking for something specific in the code.

  • Upload local images to Adobe Campaign through Dreamweaver

    When creating or editing an email within Dreamweaver, you can simply select an image from your desktop or local machine. While Dreamweaver has always allowed you to do this, when Dreamweaver and Campaign are connected, the local file is immediately uploaded to the Adobe Campaign server: no need to manually upload images as content changes. Additionally, it ensures that the latest images are always live in Campaign.

  • Add Campaign personalization in Dreamweaver

    For the email developer there is no longer a need to add text like [[FIRSTNAME_PLACEHOLDER]] nor to look up the syntax of your data model’s tables. The Campaign toolbar in Dreamweaver connects directly to your Campaign instance’s data model. That means you can pull in any data you want for personalization from something like First Name to Address. If you’ve created Content Blocks within Campaign, you can also pull those directly into Dreamweaver.

This capability is detailed in the Dreamweaver Documentation accessible here.

Discover this feature in video

Editing content in Experience Manager

Email content can be edited in Experience Manager and then used for one or several email messages in Adobe Campaign Standard. Refer to this document.

Product listings

The product listings allows you to reference one or more data collections in the email content. These listings are available for transactional emails. A dedicated section for this feature is available here.

Email design options comparison

Adobe Campaign offers several email authoring options. The table below shows the main possibilities, benefits and limitations for each of them.

Email DesignerExperience ManagerDreamweaver
Start blank emailSupportedSupportedSupported
Write HTMLSupportedNot supportedSupported
Update HTMLOnly inside an HTML componentNot supportedSupported
Basic personalizationSupportedSupportedSupported
Advanced personalizationSupportedNot supportedNot supported
Proof/PreviewSupportedPreview in AEM
Proof in Campaign		Preview and proof in Campaign
Product listingsSupported in email transactional messagesNot supportedNot supported
Benefits

- Easy email building through drag-and-drop experience

- Functionalities similar to legacy content editor

- Reusable content with fragments

- Reusing assets from website in emails

- Leveraging the power of Experience Manager in email contents

- Capability for a developer to directly code an email

- Bi-directional synchronization

- Editing offline in Dreamweaver and synchronizing later

- Uploading images to Adobe Campaign through Dreamweaver

Limitations

- No conditional content within fragments

- Using Experience Manager fragments not possible

- Advanced personalization difficult to implement

- Need to send tests in Adobe Campaign

Dynamic content not supported
AudienceMarketers who want to keep the flexibility to use HTML components in combination with drag-and-drop featuresMarketers already using Experience Manager who want to use standard email templates with little personalizationDevelopers who want to code email contents and integrate directly with Adobe Campaign
To learn moreSee About the Email Designer.See Integrating with Experience Manager.See Dreamweaver and Campaign and watch this video.

Tutorial video

This video shows how to create and edit content for Adobe Campaign Standard using Dreamweaver.

Additional Campaign Standard how-to videos are available here.

Previous pageWorking with reusable content
Next pageEditing plain text, HTML and mobile emails

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