Send, monitor and track
Once your message is ready, you can confirm the sending and access logs and reports to monitor the delivery and measure the success of your campaign. Adobe Campaign also provides an email alerting system to keep track of delivery successes or failures, as well as quarantine management capabilities.
Track the behavior of the message recipients by using session and permanent cookies to retrieve tracking information (clicked URLs, mirror pages, opened messages…).
Finally, you can configure Adobe Campaign to keep a copy of emails sent from your platform through Email BCC. In particular, if your organization needs to archive all outbound email messages for compliance, you can enable this capability.
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Deliverability guidelines
Deliverability allows to measure the success of your campaigns reaching your recipients’ inbox without bouncing, or being marked as spam.
Campaign Standard provides several deliverability tools to help you improve the number of successfully delivered messages: delivery throughput reports, sending time optimization, messages preview, email rendering, quarantine management, etc.
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