Documentation Campaign Campaign Web User Interface

SMS generation with the AI Assistant

Last update: April 3, 2025

IMPORTANT

Before starting to use this capability, read the related Guardrails and Limitations.

You must agree to a user agreement before using the AI Assistant in Adobe Campaign Web. For more information, contact your Adobe representative.

Once you craft and personalize your SMS messages to suit your audience, elevate your communication with the AI Assistant in Adobe Campaign Web, powered by innovative AI technology.

This tool provides intelligent suggestions for refining your content, ensuring that your messages resonate effectively and maximize engagement.

After creating and configuring your SMS delivery, click Edit content.

For more information on configuring your SMS delivery, refer to this page.
Fill in the Basic details for your delivery. Once completed, click Edit content.
Access the Show AI Assistant menu.
Fine-tune the content by describing what you want to generate in the Prompt field.

If you need assistance crafting your prompt, access the Prompt Library, which provides a diverse range of prompt ideas to improve your deliveries.
Tailor your prompt using the Text settings option:
- Communication strategy: Choose the most suitable communication style for your generated text.
- Tone: Ensure the tone of your email resonates with your audience. Whether you want to sound informative, playful, or persuasive, the AI Assistant adapts the message accordingly.
- Text Length: Use the slider to select the desired length of your text.
From the Brand assets menu, click Upload brand asset to add any brand asset containing content that provides additional context to the AI Assistant, or select a previously uploaded one.

Previously uploaded files are available in the Uploaded brand assets drop-down. Toggle the assets you wish to include in your generation.
Once your prompt is ready, click Generate.
Browse through the generated Variations and click Preview to view a full-screen version of the selected variation.
Navigate to the Refine option within the Preview window to access additional customization features and fine-tune your variation to your preferences:
- Use as reference content: The chosen variant serves as the reference content for generating other results.
- Use simpler language: The AI Assistant helps you write clear, concise messages that everyone can understand.
- Rephrase: The AI Assistant rephrases your message to keep it engaging for different audiences.
You can also change the Tone and Communication strategy of your text.
Click Select once you find the appropriate content.
Insert personalization fields to customize your SMS content based on profile data. Learn more about content personalization.
After defining your message content, click the Simulate content button to control the rendering and check personalization settings with test profiles. Learn more.

When you define your content, audience, and schedule, prepare your SMS delivery. Learn more.

After creating and configuring your SMS delivery, click Edit content.

For more information on configuring your SMS delivery, refer to this page.
Fill in the Basic details for your delivery. Once completed, click Edit content.
Personalize your SMS message as needed. Learn more.
Access the AI Assistant menu next to your Message field.
Enable the Use reference content option for the AI Assistant to personalize new content based on the selected content.
Fine-tune the content by describing what you want to generate in the Prompt field.

If you need assistance crafting your prompt, access the Prompt Library, which provides a diverse range of prompt ideas to improve your campaigns.
Tailor your prompt using the Text settings option:
- Communication strategy: Select the desired communication approach for the generated text.
- Language: Choose the language for the variant’s content.
- Tone: Ensure the text is appropriate for your audience and purpose.
- Length: Select the length of your content using the range slider.
From the Brand assets menu, click Upload brand asset to add any brand asset containing content that provides additional context to the AI Assistant, or select a previously uploaded one.

Previously uploaded files are available in the Uploaded brand assets drop-down. Toggle the assets you wish to include in your generation.
Once your prompt is ready, click Generate.
Browse through the generated Variations and click Preview to view a full-screen version of the selected variation.
Navigate to the Refine option within the Preview window to access additional customization features and fine-tune your variation to your preferences:
- Use as reference content: The chosen variant serves as the reference content for generating other results.
- Rephrase: The AI Assistant can rephrase your message in different ways, keeping your writing fresh and engaging for diverse audiences.
- Use simpler language: Leverage the AI Assistant to simplify your language, ensuring clarity and accessibility for a wider audience.
You can also change the Tone and Communication strategy of your text.
Click Select once you find the appropriate content.
Insert personalization fields to customize your SMS content based on profile data. Learn more about content personalization.
After defining your message content, click the Simulate content button to control the rendering and check personalization settings with test profiles. Learn more.