Campaign reports for the email channel campaign-reports-email-channel
Each campaign report is divided into different widgets detailing your campaign’s success and errors. For the email channel, reports and metrics are detailed below. Learn how to access your campaign reports in this page.
Delivery summary delivery-summary-email
Delivery overview delivery-summary-email-ovv
The Delivery Overview report provides key performance indicators (KPIs) that give detailed information about how your visitors engage with your email delivery. Metrics are detailed below.
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Messages to deliver: Total number of messages processed during the delivery preparation.
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Delivered: Number of messages successfully sent, in relation to the total number of sent messages.
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Bounces: Total of errors cumulated during delivery and automatic return processing in relation to the total number of sent messages.
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Total opens: Total number of targeted recipients who opened a message at least once.
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Total clicks: Total number of distinct recipients who clicked in a delivery at least once.
Initial target audience statistics delivery-summary-email-initial-target
The Initial target audience statistics table displays data relative to your recipients. Metrics are detailed below.
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Initial audience: Total number of targeted recipients.
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Message to deliver: Total number of messages to be delivered after delivery preparation.
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Rejected by rules: Total number of addresses ignored during the analysis when applying rules: address missing, quarantined, on denylist, etc.
Execution statistics delivery-summary-email-exec-stats
The Execution statistics table details the success of your delivery. Metrics are detailed below.
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Message to deliver: Total number of messages to be delivered after delivery preparation.
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Success: Number of messages processed successfully in relation to the number of messages to be delivered.
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Errors: Total number of errors cumulated during deliveries and automatic rebound processing in relation to the number of messages to be delivered.
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New quarantines: Total number of addresses quarantined following a failed delivery (user unknown, invalid domain) in relation to the number of messages to be delivered.
Email error types are listed in the Adobe Campaign v8 (client console) documentation.
Reaction statistics delivery-summary-email-reaction-stats
The Reaction statistics table contains the available data for recipient activity for your delivery. Metrics are detailed below.
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Unique opens: Total number of targeted recipients who opened a message at least once.
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Total Opens: Number of distinct targeted recipients for this domain who have opened a message at least once.
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Unsubscriptions: Number of recipients who clicked unsubscriptions for the concerned period.
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Mirror page: Number of recipients who clicked on the mirror page link.
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Forwards: Number of recipients who clicked who forwarded the email.
Generated click streams delivery-summary-email-click-streams
The Generated click streams table displays data relative to how your recipients interacted with your delivery. Metrics are detailed below.
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Unique clicks: Total number of unique recipients who clicked in a delivery at least once.
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Total Clicks: Total number of clicks on links in deliveries.
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Reactivity: Ratio of the number of targeted recipients having clicked in a delivery, in relation to the estimated number of targeted recipients having opened a delivery.
Non-deliverables non-deliverables-email
Breakdown of errors per type delivery-summary-email-breakdown-per-type
The Breakdown of errors per type table and graph contain the available data for possible errors encountered for each type of domain. Metrics are detailed below.
The errors shown in this report trigger the quarantine process. For more on quarantine management, refer to Campaign v8 (client console) documentation.
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User unknown: Error type generated during delivery to indicate that the email address is invalid.
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Invalid domain: Error type generated when sending a delivery to indicate that the domain of the email address is wrong or does not exist.
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Mailbox full: Error type generated after five delivery attempts to indicate that the recipients’ inbox contains too many messages.
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Account disabled: Error type generated when sending a delivery to indicate that the address no longer exists.
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Refused: Error type generated when an address is rejected by the IAP (Internet Access Provider), for instance following the application of a security rule (anti-spam software).
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Unreachable: Error type which occurs in the message distribution string: incident on the SMTP relay, domain temporarily unreachable, etc
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Not connected: Error type to indicate that the recipients’ mobile phone is switched off or disconnected from the network at the time of sending.
Breakdown of errors per domain delivery-summary-email-breakdown-per-domain
The Breakdown of errors per domain table and graph contain the available data for possible errors encountered with each domain. Metrics are common with the Breakdown of errors per type table and graph detailed above.
Tracking indicators tracking-indicators-email
Delivery statistics delivery-summary-email-statistics
The Delivery statistics metrics provides key performance indicators (KPIs) that give detailed information about data available for sent emails. Metrics are detailed below.
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Message(s) to deliver: Number of messages processed successfully in relation to the number of messages to be delivered.
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Unique opens: Total number of targeted recipients who opened a message at least once.
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Total Opens: Number of distinct targeted recipients for this domain who have opened a message at least once.
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Clicks on the opt-out link: Number of clicks on the unsubscription link.
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Clicks on the mirror link: Number of clicks on the link to the mirror page.
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Estimation of forwards: Estimation of the number of emails forwarded by the targeted recipients.
Open and click-trough rate delivery-summary-open-rate
The Open and click-trough rate table displays data relative to your recipients. Metrics are detailed below.
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Sent: Total number of messages sent.
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Complaints: Number and percentage of messages for this domain that have been reported as undesirable by the recipient.
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Unique Opens: Number and percentage of distinct targeted recipients for this domain who have opened a message at least once.
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Unique Clicks: Number and percentage of distinct targeted recipients who clicked in the same delivery at least once.
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Raw reactivity: Percentage of the number of recipient who clicked in a delivery at least once compared to the number of recipients who opened a delivery at least once.
URLs and click streams url-email
The URLs and click streams report provides key performance indicators (KPIs) that give detailed information about the URLs that were clicked the most during a delivery. Metrics are detailed below.
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Reactivity: Ratio of the number of targeted recipients having clicked in a delivery, in relation to the estimated number of targeted recipients having opened a delivery.
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Unique clicks: Total number of distinct recipients who clicked in a delivery at least once.
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Total Clicks: Total number of clicks on links in deliveries.
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Platform average: This average rate, displayed under each rate (reactivity, distinct clicks, and cumulated clicks), is calculated for deliveries sent over the previous six months. Only deliveries with the same typology and on the same channel are taken into account. Proofs are excluded.
Top 10 most visited links top10-campaign-report-email
The Top 10 most visited links graph and table contain the available data for recipient behavior per link. Metrics are detailed below.
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Clicks: Total number of clicks on links in deliveries.
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Percentage: Percentage of users who interacted with the delivery.
Breakdown of clicks over time campaign-report-email-breakdown-clicks
The Breakdown of clicks over time graph contains the available data for recipient behavior per link.
User Activities user-activities-email
The User activities report shows the breakdown of opens and clicks in the form of a chart. Metrics for this report are detailed below.
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Clicks: Total number of clicks on links in deliveries.
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Opens: Number of distinct targeted recipients for this domain who have opened a message at least once.