How to use a landing page lp-use-cases

Create a landing page and select the template of your choice, according to your use case.

Define the landing page properties and settings.

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According to your case, select the Acquisition, Subscription, Unsubscription or Denylist page.

The content of the page is displayed. Select the part corresponding to the landing page form.

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Edit your content according to the selected template:

• Acquisition
• Subscription
• Unsubscription
• Denylist

Modify the rest of your content as needed, save your changes and close.

Edit the Confirmation page as needed, as well as the Error and Expiration pages. The Confirmation page will be displayed to your recipients once they submit the form.

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Test and publish your landing page.

Create an email delivery to drive traffic to the landing page.

Insert a link into your message content. Select Landing page as the Link type and choose the landing page that you created.

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When creating your landing page, select the Acquisition template.

In the landing page properties, make sure to select the Pre-fill with the data referenced in the form option in order to preload any existing information from the profile and avoid creating duplicates.

Select the Acquisition page to edit its content.

Edit the text fields as needed, according to the information you want to gather on your profiles.

Additionally, you can add a checkbox inviting your customers to subscribe to your newsletter service. Learn how to create a service

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Adjust your content as needed and save your changes.

Review and publish your landing page.

Create an email and add a link to your landing page.

Start by creating a confirmation template for users subscribing to your event, so that you can select it easily when creating the service. Learn more

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Create a subscription service, which will store the registered users to your event. Learn how to create a service

Select the template that you created as the confirmation email the users will receive upon subscribing.

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Create a landing page to enable your recipients to register for your event. Select the Subscription template.

Select the Subscription page to edit its content.

The content of the page is displayed. Select the part corresponding to the landing page form and expand the Checkbox 1 section.

In the Subscriptions & services field, select the service that you created for your event. Leave the Subscribe in if checked option enabled.

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Adjust your content as needed and save your changes.

Review and publish your landing page.

Create an email and add a link to drive traffic to the registration landing page.

Design the email to announce that registration is now open for your event.

Make sure you have created a confirmation template for users unsubscribing from your service, so that you can select it easily when creating the service. Learn more

In your subscription service, select the template that you created as the confirmation email the users will receive upon unsubscribing.

Create a landing page. Select the Unsubscription template.

Select the Unsubscription page to edit its content.

The content of the page is displayed. Select the part corresponding to the landing page form.

You can add a Checkbox section, select the service and select the Unsubscribe if checked option.

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You can also expand the Call to action section and select the Additional updates option. Select the service and check the Opt out option.

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Adjust your content as needed and save your changes.

Review and publish your landing page.

Create an email and add a link to the landing page.

When creating your landing page, select the Denylist template.

Select the Denylist page to edit its content.

Expand the Call to action section and select the Additional updates option.

From the corresponding drop-down list, select Channel (email) to enable your recipients to opt out from email communications only. You can also select By all channel for opting them all from all communications on all channels.

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Adjust your content as needed and save your changes.

Review and publish your landing page.

Create an email and add a link to your landing page in order to enable users to opt out from receiving communications.