Create your first email first-email

Browse to the Deliveries menu on the left rail, and click the Create delivery button.

Select Email as the channel and choose an email delivery template from the list.

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Click the Create delivery button to confirm.

Enter a label for the delivery and configure additional options based on your needs:

• Internal name: assign a unique identifier to the delivery.
• Folder: store the delivery in a specific folder.
• Delivery code: use this field to organize your deliveries based on your own naming convention.
• Description: specify a description for the delivery.
• Nature: specify the nature of the email for classification purposes.

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Additionally, advanced settings, such as typology rules and target mappings, can be accessed via the Settings button located on the top right of the screen. These settings are pre-configured in the selected template, but can be edited as needed for this specific email. Learn more

To select the audience for the email, click the Select audience button and choose an existing audience from the list.

In this example, we want to use an existing audience targeting customers belonging to the silver and gold loyalty points levels.

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Once the audience is selected, you can further refine the target by applying additional rules.

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You can also set a control group to analyze the behavior of the email recipients compared to those who were not targeted. Learn how to work with control groups

From the email delivery dashboard, click the Edit content button.

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This brings you to a dedicated interface where you can configure the email content and access the Email Designer. Learn more

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Enter the subject line of your email and personalize it using the Expression Editor. Learn how to personalize your content

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To design the content of the email, click the Edit email body button.

Choose the method to use to create your email content. In this example, use a predefined content template.

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Once you have selected the template, it is displayed in the Email Designer, where you can make any necessary edits and add personalization.

For example, to add personalization to the email title, select the component block and click Add Personalization.

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Once you are satisfied with the content, save and close your design. Click Save to return to the email creation screen.

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Browse to the Schedule section of the delivery properties.

Use the Enable scheduling toggle to activate it.

Set the desired date and time for sending.

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To review your email, click Review and send. This displays a preview of your email, along with al the configured properties, audience and schedule. You can edit any of these elements by clicking the modify button.

To preview the email and send proofs, click the Simulate content button.

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On the left-hand side, select the profile(s) you want to use to preview the email.

The right pane displays a preview of the email based on the selected profile. If you have added multiple profiles, you can switch between them to preview the corresponding email.

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To send proofs, click the Send proofs button then choose the mode you want to use.

In this example, use the Substitute from main target mode, which sends proofs to specific email addresses while impersonating some of the profiles targeted by the email.

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Click Add address and specify the email address(es) which receive the proofs.

For each email address, select the profile to impersonate. You can also let Adobe Campaign select a random profile from the target.

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Click Send proof and confirm the sending.

Proofs are sent to the specified email addresses using the selected profile with the [Proof x] prefix.

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You can check the status of the sending and access the sent proofs at any time by clicking the View proofs button in the simulate content screen.

To launch the preparation of the email, click Prepare. Learn how to prepare an email

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Once your email is ready to be sent, click the Send button (or Send as scheduled if you have scheduled its sending) and confirm the sending.

During the sending process, you can track its progress and view statistics in real-time directly in this screen.

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You can also access detailed information on the sending by clicking the Logs button. Learn how to monitor delivery logs

After the email has been sent, you can access dedicated reports for further analysis by clicking the Reporting button.