DocumentationCampaignCampaign Web User Interface

Evaluate your content brands-score

Last update: Tue Jan 27 2026 00:00:00 GMT+0000 (Coordinated Universal Time)
  • Applies to:
  • Campaign v8 Web User Interface
AVAILABILITY
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The content review feature provides comprehensive evaluation tools to measure how well your campaigns align with your brand guidelines and maintain content quality standards across all communications:

  • Brand Alignment: Review, and manage content that stays true to your brand guidelines. This ensures consistency in tone, messaging, and visual identity across your email campaigns.
  • Quality Check: Validate your content before it goes live to maintain high standards and brand integrity.

Validate your content with brand alignment validate-content

Once your brand is set up and published, assess your brand alignment score directly within your email campaign to ensure your content aligns with your brand guidelines:

  1. Create your email campaign.

  2. Open the Brand Alignment menu in the email designer.

    Your content will automatically be evaluated against your default brand. Learn how to assign a default brand.

  3. To evaluate using a different brand, select it from the Brand drop-down menu and click Re-evaluate score.

  4. Browse through the Brand Alignment Score (High, Medium, Low) and review detailed feedback.

  5. Click the Dive image alt text icon to see more insights into your score.

  6. Select any flagged guideline to view specific feedback and suggestions.

  7. Edit your content based on the recommendations to improve brand alignment.

  8. Manually re-evaluate the content after making changes to refresh your alignment score.

Validate your content quality validate-quality

NOTE
Content quality evaluation is independent of brand guidelines. Even if a brand is selected in the drop-down menu, its guidelines are not applied to the quality check. The brand selection is only relevant for brand alignment scoring.

In addition to brand alignment, you can assess general content quality to identify potential issues with readability, content cohesiveness, and effectivenes, independent of your brand guidelines.

To evaluate your content quality:

  1. Create your email delivery.

  2. Open the Brand Alignment menu in the Email Designer.

  3. Click Evaluate score to generate both brand alignment and content quality scores.

  4. Navigate to the Overall quality tab to review your content quality insights and recommendations.

  5. Click the Full screen icon for detailed insights icon for a detailed view of your quality score.

  6. Select any flagged item to view specific feedback and actionable suggestions for improvement. Scores are based on the following categories:

    • CTA effectiveness: Evaluates how well your call-to-action motivates readers to take the desired action.
    • Subject Line: Assesses clarity, relevance, and attention-grabbing quality to encourage email opens.
    • Readability: Measures how easy and engaging your content is for readers to understand.
    • Spam Check: Identifies common spam triggers that may impact deliverability.
    • Content Cohesiveness: Ensures your content flows smoothly and stays on topic.
    • Proofreading: Checks for spelling, grammar, and clarity issues.

  7. Edit your content based on the recommendations to enhance readability, content cohesiveness, and overall quality.

  8. Click Re-evaluate score after making changes to refresh your quality score.

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