Landing page generation with the AI Assistant
Transform your landing pages with the AI Assistant in Adobe Campaign Web, powered by generative AI.
Effortlessly create impactful content, including complete pages, tailored text snippets, and customized visuals that resonate with your audience, driving higher engagement and interaction.
Explore the tabs below to learn how to use the AI Assistant in Adobe Campaign Web.
In the following example, learn how to leverage the AI Assistant to refine an existing landing page template.
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After creating and configuring your landing page, click Edit content.
For more information on how to configure your landing page, refer to this page.
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Personalize your layout as needed, and access the AI Assistant menu.
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Enable the Use original content option for the AI Assistant to personalize new content based on the selected content.
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Fine-tune the content by describing what you want to generate in the Prompt field.
If you need assistance in crafting your prompt, access the Prompt Library, which provides a diverse range of prompt ideas to improve your landing page.
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Tailor your prompt with the Text settings option:
- Communication strategy: Choose the most suitable communication style for your generated text.
- Tone: The tone of your landing page should resonate with your audience. Whether you want to sound informative, playful, or persuasive, the AI Assistant can adapt the message accordingly.
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Choose your Image settings:
- Content type: Categorize the nature of the visual element, distinguishing between different forms of visual representation such as photos, graphics, or art.
- Visual intensity: Control the image’s impact by adjusting its intensity. A lower setting (2) creates a softer appearance, while a higher setting (10) makes the image more vibrant.
- Color & tone: Adjust the overall appearance of the colors within an image and the mood or atmosphere it conveys.
- Lighting: Modify the lighting present in an image to shape its atmosphere and highlight specific elements.
- Composition: Arrange elements within the frame of an image.
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From the Brand assets menu, click Upload brand asset to add any brand asset that provides additional context to the AI Assistant, or select a previously uploaded one.
Previously uploaded files are available in the Uploaded brand assets drop-down. Toggle the assets you wish to include in your generation.
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Once your prompt is ready, click Generate.
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Browse through the generated Variations, and click Preview to view a full-screen version of the selected variation.
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Navigate to the Refine option within the Preview window to access additional customization features:
- Rephrase: The AI Assistant can rephrase your message in different ways, keeping your writing fresh and engaging for diverse audiences.
- Use simpler language: Simplify your language to ensure clarity and accessibility for a wider audience.
You can also change the Tone and Communication strategy of your text.
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Click Select once you find the appropriate content.
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Insert personalization fields to customize your landing page content based on profile data. Then, click the Simulate content button to control the rendering and check personalization settings with test profiles. Learn more.
Once your landing page is ready, publish it to make it available for use in a message. Learn more.
In the following example, learn how to leverage the AI Assistant to enhance the content of your landing page.
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After creating and configuring your landing page, click Edit content.
For more information on how to configure your landing page, refer to this page.
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Select a Text component to target specific content, and access the AI Assistant menu.
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Enable the Use original content option for the AI Assistant to personalize new content based on the selected content.
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Fine-tune the content by describing what you want to generate in the Prompt field.
If you need assistance in crafting your prompt, access the Prompt Library, which provides a diverse range of prompt ideas to improve your landing pages.
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Tailor your prompt with the Text settings option:
- Communication strategy: Choose the most suitable communication style for your generated text.
- Tone: The tone of your landing page should resonate with your audience. Whether you want to sound informative, playful, or persuasive, the AI Assistant can adapt the message accordingly.
- Text Length: Use the slider to select the desired length of your text.
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From the Brand assets menu, click Upload brand asset to add any brand asset that provides additional context to the AI Assistant, or select a previously uploaded one.
Previously uploaded files are available in the Uploaded brand assets drop-down. Toggle the assets you wish to include in your generation.
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Once your prompt is ready, click Generate.
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Browse through the generated Variations, and click Preview to view a full-screen version of the selected variation.
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Navigate to the Refine option within the Preview window to access additional customization features:
- Use as reference content: The chosen variant will serve as the reference content for generating other results.
- Elaborate: Expand on specific topics, providing additional details for better understanding and engagement.
- Summarize: Condense lengthy information into clear, concise summaries that grab attention and encourage further reading.
- Rephrase: Rephrase your message in different ways, keeping your writing fresh and engaging for diverse audiences.
- Use simpler language: Simplify your language to ensure clarity and accessibility for a wider audience.
You can also change the Tone and Communication strategy of your text.
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Click Select once you find the appropriate content.
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Insert personalization fields to customize your landing page content based on profile data. Then, click the Simulate content button to control the rendering and check personalization settings with test profiles. Learn more.
Once your landing page is ready, publish it to make it available for use in a message. Learn more.
In the example below, learn how to leverage the AI Assistant to optimize and improve your assets, ensuring a more user-friendly experience.
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After creating and configuring your landing page, click Edit content.
For more information on how to configure your landing page, refer to this page.
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Select the asset you want to change with the AI Assistant.
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From the right-hand menu, select AI Assistant.
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Enable the Reference style option for the AI Assistant to personalize new content based on the reference content. You can also upload an image to add context to your variation.
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Fine-tune the content by describing what you want to generate in the Prompt field.
If you need assistance in crafting your prompt, access the Prompt Library, which provides a diverse range of prompt ideas to improve your landing pages.
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Tailor your prompt with the Image settings option:
- Aspect ratio: Determine the width and height of the asset. Choose from common ratios such as 16:9, 4:3, 3:2, or 1:1, or enter a custom size.
- Content type: Categorize the nature of the visual element, distinguishing between different forms of visual representation such as photos, graphics, or art.
- Visual intensity: Control the image’s impact by adjusting its intensity. A lower setting (2) creates a softer appearance, while a higher setting (10) makes the image more vibrant.
- Color & tone: Adjust the overall appearance of the colors within an image and the mood or atmosphere it conveys.
- Lighting: Modify the lighting present in an image to shape its atmosphere and highlight specific elements.
- Composition: Arrange elements within the frame of an image.
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From the Brand assets menu, click Upload brand asset to add any brand asset that provides additional context to the AI Assistant, or select a previously uploaded one.
Previously uploaded files are available in the Uploaded brand assets drop-down. Toggle the assets you wish to include in your generation.
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Once you are satisfied with your prompt configuration, click Generate.
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Browse the Variation suggestions to find the desired asset.
Click Preview to view a full-screen version of the selected variation.
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Choose Generate Similar if you want to view related images to this variant.
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Click Select once you find the appropriate content.
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After defining your message content, click the Simulate content button to control the rendering and check personalization settings with test profiles. Learn more.
Once your landing page is ready, publish it to make it available for use in a message. Learn more.
Campaign
- Adobe Campaign Web User Interface documentation
- Release notes
- Get started with Adobe Campaign
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- Campaign v8 (console) documentation >