Create content fragments

Last update: April 11, 2025
  • Applies to:
  • Campaign v8 Web User Interface

There are two ways to create content fragments:

  • Create a fragment from scratch, using the Fragments dedicated menu. Learn how

  • When designing content, save a portion of your content as a fragment. Learn how

    NOTE
    This capability is available for visual fragments only. Expression fragments are exclusively created from the Fragments menu.

Once saved, the content fragment is available for use in any delivery or content template.

Create a content fragment from scratch

To create a content fragment from scratch, follow the steps below.

  1. Access the fragment list through the Content Management > Fragments left menu and select Create fragment.

    Fragment list screen showing the Create fragment option

  2. Enter the label of the fragment. If needed, define additional options, such as the fragment internal name, its folder, and a description.

  3. Choose the type of fragment to create: Visual fragment or Expression fragment. Learn the differences between visual and expression fragments

    Fragment creation screen showing type selection

    AVAILABILITY
    Visual fragments require an update to Campaign v8.6.4. Learn more in the Campaign v8 Client console release notes.

  4. Click the Create button.

    • For visual fragments, the Email Designer displays. Edit the content as needed, the same way you would for any email inside a campaign, then click the Save & close button. Add images, links, personalization fields, and dynamic content.

      Email Designer screen for visual fragments

    • For expression fragments, the Expression editor opens. Use its personalization and authoring capabilities to build the content, then click Confirm. Learn how to work with the expression editor

      Expression editor screen for expression fragments

  5. Once the content is ready, click Save.

The content fragment is now ready to be used when building any delivery or content template within Campaign. Learn how to use visual and expression fragments in these sections:

Save content as visual fragment

Any email content can be saved as a visual fragment for future reuse. When designing a content template or an email delivery, save a portion of the content as a visual fragment. To do this, follow the steps below:

  1. In the Email Designer, click the More button at the top right of the screen.

  2. Select Save as fragment from the drop-down menu.

    Save as fragment option in Email Designer

  3. The Save as fragment screen displays. Select the elements to include in the fragment, including personalization fields and dynamic content.

    CAUTION
    Only adjacent sections can be selected. Empty structures or other content fragments cannot be selected.

    Save as fragment screen showing element selection

  4. Click Create. Fill in the fragment name and save it.

    Save confirmation screen for visual fragments

    This content is now a standalone fragment, added to the fragment list, and accessible from the dedicated menu. Use this fragment when building any email or content template within Campaign. Learn how

NOTE
Changes to the new fragment are not propagated to the email or template it originates from. Similarly, when the original content is edited within the email or template, the new fragment is not modified.

Manage your content fragments

You can edit, update, duplicate, or delete a content fragment from the fragment list.

Edit and update a content fragment

To edit a content fragment, follow the steps below.

  1. Click on the name of the fragment to edit from the Fragments list.

  2. Click the Edit content button to open the content of the fragment.

    Edit content button for fragments

  3. Make the necessary changes and save the modifications.

CAUTION
Changes to a fragment are propagated to the deliveries or templates using it.

Delete a content fragment

To delete a content fragment, follow these steps:

  1. Browse to the fragment list, and click the More actions button next to the fragment to delete.

  2. Click Delete and confirm.

    Delete option in fragment list

CAUTION
When deleting a fragment, deliveries and templates using it are updated. The fragment is removed from the content but still referenced. To keep the fragment content in those deliveries and templates, break inheritance before deleting the fragment, as detailed in this section.

Archive a content fragment

You can clean the fragments list by archiving fragments that are no longer relevant to your brand. To do so, click the More actions button next to the desired fragment and select Archive. The fragment is removed from the fragment list, preventing users from using it in future emails or templates.

To access archived fragments, use the filtering pane to display them. To unarchive a fragment, click the More actions button and select Unarchive.

Unarchive option for fragments

NOTE
If you archive a fragment used in a content, that content is not affected.